Apple breaks ground on Santa Clara campus set to hold 1,200 employees

Mercury News reported that Cupertino, Calif.-based Apple has broken ground on a Santa Clara campus that is set to be home to 1,200 employees. The location is just short of the city limits of Cupertino, and it is a 296,000 square-foot space set to be developed by Peery Arillaga. It is said to be a two six-floor building campus—not to be confused with the massive Spaceship-like campus Apple currently has plans for. Earlier this month, we highlighted a few other Apple land grabs, which many believe are temporary offices until the new campus that is set to hold 14,000 employees is completed in mid-2016. The first six-floor building at the new Santa Clara location that is 188,000 square feet will be completed mid-2014, while there’s no word on the second.

Source: Mercury News

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New images of Apple’s Campus 2 building show amazing detail [Gallery]

Reliable sources recently provided 9to5Mac with official blueprints of Apple Campus 2 that detail and illustrate the mammoth project currently in development. (These are just a few of the confidential images.)

The spaceship-like building, called “Campus 2,” is nearly a mile in circumference. Apple bought the land from HP and other neighbors in Cupertino, Calif., for around $300 million. The company’s late cofounder, Steve Jobs, oversaw the building’s design, while the project’s proposal was his last public appearance (video below).

Solar panels cover the main building’s entire roof, and the images above depict additional outdoor and indoor aspects of the new structure. The exclusive slides named Foster + Partners as one of the architecture firms working on the project, and they cited Arup for consulting engineering, OLIN for landscape architecture, and Davis Langdon for construction. Previous reports indicated that construction is supposed to start later this year.

In related news: Apple CFO Peter Oppenheimer sent neighbors brochures recently to solicit feedback on the project.

previous 9to5Mac gallery featured 100 other high-quality images, and one of the highlights was an auditorium that Apple plans to give presentations at when the facilities open in 2015.

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T-Mobile wants its staff to sell against the iPhone on Sept. 21

In what should not be a surprise to anyone, it looks like T-Mobile won’t carry Apple’s next-generation iPhone. In a memo to employees, leaked by TmoNews, T-Mobile is encouraging its retail staff to begin “selling against the iPhone” on Sept. 21. Of course, Sept. 21 is the rumored launch date for the latest handset out of Cupertino. T-Mobile is probably just making an assumption, rather than having inside knowledge, but you never know.

T-Mobile has been battling for the iPhone for years and does not have much to show for it. Last holiday quarter alone, the nation’s fourth-largest carrier lost 802,000 contract customers (many of whom moved to pre-paid plans).

T-Mobile hosts over a million iPhone customers on its network. Thanks to T-Mobile’s recent push to 1900MHz 3G network (and 4G at WWDC), customers are able to enjoy magenta’s network. Luckily, for those who want to take the unlocked route, another leaked memo today shows that T-Mobile will sell an updated MicroSIM kit that allows customers to use their iPhone 4 and iPhone 4S on the network. The new “Monthly4G microSIM kits” will begin arriving in stores Aug. 29 and will allow for T-Mobile’s awesome new unlimited data plan to be used. [TmoNews]

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Apple vs. Samsung: Opening Statements in the (Patent) trial of the century

Apple and Samsung appeared in a San Jose federal court today, where U.S. District Judge Lucy Koh presides, to give opening statements starting at 9 a.m. PST.

Apple filed the first suit in this monumental case in April 2011. The Cupertino, Calif.-based company claimed Samsung infringed its patents by “slavishly copying” its iPhone. Samsung, a South Korea-based Company, promptly countersued.

This is one of the important cases to go to trial among a slew of other litigations on smartphone patents. If Apple wins, Samsung could suffer a financial blow and the ability to sell its infringing products in a large market. If Apple loses, its “thermonuclear war” against Android smartphone manufacturers could essentially wither away as Samsung collects royalty fees.

This morning’s most notable highlights are below (continually updated).

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Report: Apple breaks records with production investments, but for what?

A new report this morning detailed Apple’s investment in equipment and machinery during the most recent quarter as record-breaking, which indicates the company is certainly up to something.

According to Asymco, Apple’s financial reports hint at even more future investments. The Cupertino, Calif.-based Company spent $1.3 billion in the last quarter, with another $2.5 billion needed over the next two quarters.

“Such numbers are hard to grasp. They are unprecedented not only for Apple but for almost any comparable company,” explained Asymco’s Horace Dediu.

The graph above illustrates the increase in quarterly spending for “machinery, equipment, and internal-use software.” So, what does Apple have in the works that requires so much machine-powered investments?

9to5Mac revealed today that the sixth-generation iPhone will have a 3.95-inch display at a 1,136-by-640-pixel resolution, and it will have a new dock connector. Of course, simply upgrading the iPhone does not explain Apple’s deep investment into production equipment.

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