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Apple CFO Peter Oppenheimer sends brochure to Cupertino neighbors inviting feedback on new ‘Campus 2’

Apple is currently involved in an outreach program to new neighbors in its planned “Campus 2” area. A brochure was mailed this week to residents surrounding the new campus that provided information and invited feedback in a variety of ways. Although the project seems to be a big win for the city of Cupertino, some residents voiced concern about the added traffic and other changes to the area.

We obtained a letter from one of Apple’s new neighbors—here are the takeaways:

  1. Campus 2, as it is currently called, will not replace the 1 Infinite Loop campus. Instead, it will provide “research facility” office space for an additional 13,000 employees, which is more than 3,000 than 1 Infinite Loop. There is also 300,000 feet of expansion space for future growth.
  2. Campus 2 will attain LEED certification and will have no manufacturing or heavy industrial activity onsite. Apple has and will continue to take extra steps to reduce auto use by employees. Moreover, the roof of the main building is a huge solar array.
  3. Campus 2 will not open to the public, so there is no museum or corporate store. :(
  4. The “world class” auditorium located at the very southern tip of the new campus will host product launches and corporate events.
  5. The corporate fitness center/recreation center will be located to the north west of the main circular building in a separate structure.
  6. Infinite Loop will remain the official corporate HQ, so top executives will likely stay behind.
  7. Apple intends to break ground as soon as Cupertino approves the changes (scheduled for later this year), with plans to start occupying the space in 2015.

Neighbors can fill out the postage paid response card or go to the Cupertino.org website with comments, questions, or concerns.

Apple’s late CEO Steve Jobs originally presented the idea of the campus in June (video below) during his last public appearance that  occurred a day after the 2011 WWDC.


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Apple building off-campus cafeteria to keep competitors from overhearing employees

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Apple plans to build a new off-campus restaurant and recreation facility for employees to provide a place for discussion “without fear of competition sort of overhearing their conversations.” Mercury Newreported today a planning request for the building that the Cupertino Planning Commission approved. (via TNW)

The new facility will feature 70 parking spaces, even though it is located within walking/biking distance from the main campus. The 21,468-square-foot space will not just be a cafeteria; it will also house a courtyard, meeting rooms, and recreation areas. Unlike Apple’s current on-site Caffe Macs restaurant, the new building will not be open to visitors signed in by Apple employees.

Apple’s Director of Real Estate Facilities Dan Whisenhunt explained the reasoning behind building the new cafeteria:


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John Browett starts new role as Apple Retail SVP

When we told you all about Apple’s new Retail Senior Vice President John Browett, appointed to replace J.C. Penney’s new CEO Ron Johnson in January, we knew Browett would move to Cupertino sometime in April to begin his new role. It looks like Apple has now officially welcomed Browett to the company with Apple’s investor website listing the U.S. Securities and Exchange Commission mandatory filings that notify investors (and the SEC) of his official joining of the company. In the filing, it is revealed that Browett was issued 100,000 shares—worth roughly $60 million—with vesting dates at various milestones.

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WSJ: Apple and Samsung are winning with different strategies

The Wall Street Journal:

Apple, the world’s most valuable company, sells just one phone, the iPhone. The Cupertino, Calif., company emphasizes design and profitability over sales. It also invests heavily in its consumer brand and its tightly controlled retail stores, and it benefits from a strong ecosystem of software and apps.

Meanwhile, Samsung, the world’s largest tech company by revenue last year, goes for scale. The South Korean company is a fast-follower that places its bets broadly, creating multiple versions of myriad products such as its Galaxy smartphones to suit partners’ needs. It maximizes profits by controlling its own manufacturing

The new iPad runs 10 degrees hotter, visualized

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I mentioned in my review that the new iPad runs a little hotter than the iPad 2. While it is not a game-changer on its own, it is certainly something to note when choosing between an iPad 2 and a new iPad. Those extra graphics cores powering all of those beautiful little pixels likely cause the extra heat. For me, the heat was strongest on the left side of the device where the motherboard strip is.

Dutch website Tweakers.net (via Engadget) did 5 minutes of GL benchmark on both an iPad 2 (right) and the new iPad (left). According to the website’s measurements, Cupertino’s new flagship slab reached 33.6C (92.5 Fahrenheit) versus 28.3C (82.9 Fahrenheit) with the iPad 2.

As you can see from the image above, the gradient of heat gets strongest where the motherboard is positioned toward the bottom.

Update: Apple responded today with a canned:

“The new iPad delivers a stunning Retina display, A5X chip, support for 4G LTE plus 10 hours of battery life, all while operating well within our thermal specifications. If customers have any concerns they should contact AppleCare.”


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Apple is testing 8-inch iPad, says WSJ

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Following Wall Street Journal’s report last night that AT&T and Verizon will carry the LTE iPad 3, the publication is reporting that Apple is now testing an 8-inch iPad in its labs. While WSJis not exactly sure the version will launch, it does claim the iPad is being tested.

Officials at some of Apple’s suppliers, who declined to be named, said the Cupertino, Calif.-based company has shown them screen designs for a new device with a screen size of around 8-inches, and said it is qualifying suppliers for it. Apple’s latest tablet, the iPad 2, comes with a 9.7-inch screen. It was launched last year.

WSJ’s sources said the 8-inch iPad’s screen would pack a 1,024-by- 768 display similar to the current iPad. The smaller version will apparently also pack a LTE chip inside, as WSJ said the iPad 3 would.

There is always the chance that the 8-inch iPad will not see the light of day, because Apple tests things and sometimes does not bring them to market. An 8-inch variant of the iPad would be a close competitor to Amazon’s Kindle Fire, which has seen great growth.


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Apple reportedly planning late-January event in New York, media to be the focus

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AllThingsD reported that Apple is planning an event for late January to be held in New York, not in Cupertino or San Francisco, Calif. The event will not be huge nor will it cover any iPad or Apple TV related announcements.

But, for sure, several sources underscored that the event is not related to an upcoming version of the iPad 3, the next iteration of the popular tablet device that many expect to be available in 2012. Also unlikely,?the rollout of Apple’s large-scale rethinking of its interactive television initiative currently in the works. While the company is expected to launch a new Apple TV product later in 2012, such an event would also certainly be held in the heart of the industry in Hollywood or at least in Silicon Valley. That leaves some kind of advertising or even publishing announcement…

Apple’s Senior Vice President of Internet Services and Software Eddy Cue is said to be involved in the event, and the event is reportedly “media-related.” On a side note, Apple has an office for their iAd business in New York, the business that Cue is now in heading.

Update: Jim Dalrymple from the Loop seems to agree with a “yep.”


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Apple hires designer Jan-Michael Cart praised for his iOS interface concepts

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Apple is hiring dozens of talented people on a daily basis, but this one deserves your attention. Jan-Michael Cart, a mass media arts student from Georgia, is the brains behind a bunch of very insightful iOS interface concepts you’ve likely seen on the web, as noted by iPhoneinCanada.ca. This includes the notification center and application switcher mockup videos below.

As Apple is always on the lookout for young blood, Cart’s work caught the company’s attention and they decided to hire him as an intern, he announced in a blog post:

Soon I will be embarking to California, where I will be interning at a fruit company for seven months. I will be updating this to chronicle my adventures and misadventures in the Bay Area for my family, friends, and followers online. Stay tuned, I leave in less than a month!

“And like that, my time has come — I am now a member of the Apple community”, he confirmed on the front page of his personal web site. Congrats to Cart on his new gig! We sure are looking forward to seeing some of his great concepts implemented in iOS.

Heck, even the BlackBerry maker Research In Motion hired the Astonishing Tribe design shop to make the PlayBook tablet’s operating system aesthetically appealing. Watch Cart’s Dynamic Icons and Speech Recognition user interface concepts right after the break and don’t forget to check out his YouTube channel.

[youtube=http://www.youtube.com/watch?v=Rn4wt-6KRI0]


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New renderings of the Spaceship campus: Solar paneled roof, beautiful natural surroundings

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Dark roof adorning Apple’s upcoming Spaceship campus suggest solar panels.

UPDATE [Wednesday, December 7, 2011 at 12:55pm]: A reader chimed in about that black roof. Find the update added to the article bottom.

Apple’s upcoming campus in Cupertino, California is reminiscent of a spaceship with a footprint bigger than the Pentagon. The spectacular building should be completed by 2015, provided all goes as planned. Now, over the past few months we’ve been shown breathtaking renderings and descriptions of the 175-acre circular structure adorned in glass. The original conceptual images that had owed Cupertino City Council back in June and detailed drawings released in August have now been coupled with a brand new set of renderings that slip a couple of noteworthy details.

Yesterday, a new proposal Apple submitted on Monday has been made public at the City of Cupertino web site (via iPhoneinCanada.ca). Four PDF documents weighing in at more than a hundred megabytes (Introduction, Site Plan & Landscaping, Floor Plans and Renderings) pitch the Spaceship building as “an integrated 21st century campus surrounded by green space”.

The company specifies its “distinctive and inspiring 21st century workplace” will “consist of 2.8 million square feet over four stories, and accommodate up to 13,000 employees”, respecting Apple’s security needs “in part through perimeter protection”. We can see how taking some paperwork to another department inside this monstrous super structure will be a lunch killer for some employees. The site is bounded by East Homestead Road on the north, properties adjacent to Tantau Avenue on the east, Interstate 280 on the south and Wolfe Road on the west. Apple doesn’t appear to have overlooked anything. Read on…


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Apple posts full video of Steve Jobs’ celebration at Apple’s campus

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Apple has posted the full video of the Steve Jobs memorial and celebration of his life at the Cupertino, California campus. The event was held on October 19th and was only streamed to Apple employees who were not physically attending the event. The full video can be viewed at Apple’s website.  Don’t come wearing any browser except for Safari.


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Apple returns homepage to normal following ‘Celebrate Steve’ day on campus, buys RememberingSteveJobs.com

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Apple’s homepage returned to normal with the iPhone 4S headlining last night (US only atm). Apple had the Steve Jobs memorial picture up for two weeks following his passing.

There is still a Remembering Steve link at the bottom of the page which leads to the thousands of words of condolence taken from the millions of submissions following his death. In fact, it appears that Apple has purchased the RememberingSteveJobs.com domain.


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Signage indicates that Apple Stores will close for three hours today (Update: White curtains go up)

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As we reported over the weekend and others reported yesterday, Apple Store will be closed for three hours today to view the celebration of Steve Jobs’ life stream coming from AppleHQ.

Thanks Danny, Steven

Thanks

Update: White curtains going up everywhere for privacy. Gallery:


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Apple’s iPhone announcement to be held on home court

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AllThingsD, which seems to have a bead on Apple’s Fall Event, says the event will be held on Apple’s campus.

Sources close to the company say the demonstration — currently scheduled for Tuesday October 4 — will be held at Apple’s campus in Cupertino, California. Why? That’s not entirely clear. Perhaps the release date was too much of a moving target to risk booking a large space like Yerba Buena Center for the Arts (YBCA), which has hosted a number of big product unveils in the past.

OracleWorld is happening in the Moscone/Yerba Buena area during the October 4th announcement so that could be a reason for the move. Though Yerba Buena, the usual venue for such announcements, isn’t marked as booked.

Also, Apple has much more control over the wireless access at its campus auditorium, something that had caused some issues during the iPhone 4 announcement. With all of the wireless devices in the audience, Steve Jobs had trouble demonstrating things like FaceTime and the improved speed of the iPhone 4.


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Not everybody in Cupertino is down with the Apple Spaceship campus

[youtube=http://www.youtube.com/watch?v=hrZ3wxpQzNo]

(KTVU News)

Cupertino had its Apple Campus 2 Environmental Impact meeting this evening.  Apple was represented by Campus 2 Project Manager Terry Reagan.

The City of Cupertino will be the lead agency and will prepare an Environmental Impact Report (EIR) for the Apple Campus 2 Project

While most Cupertino residents seem pretty excited about the idea, some are voicing concerns that traffic and other environmental impacts of the huge building could adversely affect their town. Notable from the video above:

  • Contrary to previous reports, Mayor Gilbert Wong said the project wasn’t a “done deal”
  • Apple Campus 2 Project Manager Terry Reagan (1.21) is no Steve Jobs when it comes to presenting Apple’s case.

Apple looking to build third campus by 2015?

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If you haven’t heard by now, plans for construction of Apple’s 175-acre “Spaceship” campus are well under way. A meeting hosted by Cupertino mayor Gilbert Wong to address any community member’s concerns is scheduled for tonight.

However, it now looks like Apple may have plans to build another campus, as Wong told Mercury News that Apple execs have already approached him with plans for a third campus:

Wong said Apple executives have told him the company is expanding so fast that it expects to start working on Apple Campus 3 at an unknown location after they finish the second headquarters in 2015.

An Apple spokesperson declined to comment. We’re not sure if this is just really early planning for a potential third campus in the future, or if the company has more specific plans. We already know that Apple’s proposed Spaceship campus will be home to 12-13,000 employees.

Perhaps Apple will start moving employees out of Infinite Loop once the spaceship is complete and rebuild a ‘satellite’ campus at that location?

The report from Mercury News also notes that city officials have suggested a sculpture of Steve Jobs be placed on the campus to “honor his contributions as the iconic leader of Cupertino’s biggest taxpayer and cache-maker.”
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Steve Jobs submits resignation as CEO of Apple, elected Chairman of the Board. Tim Cook in as CEO

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This is of course a sad day and one that we’ve had in the back of our minds for years now. After founding Apple 35 years ago in his garage in Silicon Valley, and subsequently getting pushed out less than a decade later, Jobs was brought back in 1997 when Apple was on the brink of collapse. In the 14 years since his return, Apple has turned into the most valuable company in the world by market cap. To say he’s leaving the CEO position on top would be an understatement.

Since his third medical leave was taken in January it has seemed Jobs has been moving into a Chairman-type roll, still leading the Keynotes but giving everyone else a bigger role. As Chairman, Jobs will “continue to serve Apple with his unique insights, creativity and inspiration,” said Apple Board member Art Levinson. Tim Cook will take over as CEO as per the Apple succession plan. Jeff Williams will likely take over as COO.

In the past months, Jobs has revealed a revolutionary new headquarters for the Apple of the future. The authorized biography Steve Jobs by Walter Isaacson (pictured above) is due out in November.

The Resignation letter:

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple”s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.

Steve

From the newswires….

CUPERTINO, Calif.–(BUSINESS WIRE)– Apple’s Board of Directors today announced that Steve Jobs has resigned as Chief Executive Officer, and the Board has named Tim Cook, previously Apple’s Chief Operating Officer, as the company’s new CEO. Jobs has been elected Chairman of the Board and Cook will join the Board, effective immediately.

“Steve’s extraordinary vision and leadership saved Apple and guided it to its position as the world’s most innovative and valuable technology company,” said Art Levinson, Chairman of Genentech, on behalf of Apple’s Board. “Steve has made countless contributions to Apple’s success, and he has attracted and inspired Apple’s immensely creative employees and world class executive team. In his new role as Chairman of the Board, Steve will continue to serve Apple with his unique insights, creativity and inspiration.”

“The Board has complete confidence that Tim is the right person to be our next CEO,” added Levinson. “Tim’s 13 years of service to Apple have been marked by outstanding performance, and he has demonstrated remarkable talent and sound judgment in everything he does.”

Jobs submitted his resignation to the Board today and strongly recommended that the Board implement its succession plan and name Tim Cook as CEO.

As COO, Cook was previously responsible for all of the company’s worldwide sales and operations, including end-to-end management of Apple’s supply chain, sales activities, and service and support in all markets and countries. He also headed Apple’s Macintosh division and played a key role in the continued development of strategic reseller and supplier relationships, ensuring flexibility in response to an increasingly demanding marketplace.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

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Chinese maker pulls the glowing Apple logo trick with the iSD Card Reader

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Remember the iHub, a four-port USB port that set itself apart with the cool-looking, glowing Apple logo – until Cupertino outlawed them? Apparently someone in China was inspired enough with the iHub and walked away concluding this must be the way to roll with everything. Check out a Chinese SD card reader in the below clip. We actually love its miniaturized all-white design with round corners and the advert certainly looks business, if we disregard the too obvious focus on the many close-ups of the glowing Apple logo. The iSD Card Reader is interesting because it lets the 11-inch MacBook Air owners accept SD and SDHC memory cards via USB as the notebook lacks an SD card slot. It can be yours for $9.90 over at the K.O. Gadget store. And while you’re there, make sure to check out their obnoxious white iPhone 4 air cooler. And what’s with the “Apple and 7 Pioneers” article (mark 00:13)

[youtube=http://www.youtube.com/watch?v=Df8VCRrPuGU]

another video below


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New Apple HQ has a bigger footprint than the Pentagon, almost mile in circumference

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John Martellaro at MacObserver got his protractor out and used those drawings that the City of Cupertino released this weekend to extrapolate the real size of Apple’s new HQ building.  In a word, it is BIG.

Given that comforting sanity check, I measured the diameter of the Apple spaceship as 1615 ft, plus or minus a few ft., depending on where one places the ruler. That’s a radius of 807.5 ft.

The outside measurement on the plans is 760′ but the large outside shader structures could account for the additional size.

Interestingly, that is a bigger footprint than the world’s largest office building, the Pentagon, which at five stories tall, two basement levels and with a smaller courtyard, still has significantly more usable square footage.

Also (using our geometry skillz) plugging the 1615 ft diameter into a perfectly round circle, you get an outside circumference of just under a mile (5074 ft).  That means taking some paperwork all the way to HR might be a lunch killer.

Update: Obama Pacman notes that Apple could install 3 full sized Football fields in the courtyard (below).
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Cupertino releases detailed drawings of “Mothership” AppleHQ building

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In a series of PDFs released today (Intro, Site Plan/Landscaping, Floor Plans and Renderings), the City of Cupertino released detailed floor plans of Apple’s 20,000 plus person super-structure.

The building, affectionately dubbed “the Mothership” was announced by Apple CEO Steve Jobs on June 7th, just days after WWDC earlier this year.

Jobs called the new building “a spaceship” and said Apple will use its experience in building retail store masterpieces to construct this “architectural landmark”. Parking underneath, the building would perhaps be used for events like the WWDC – Jobs mentioned that it would have a large auditorium and a single cafeteria [below] that could seat 3,000 at a time.

Cupertino’s Mayor went on record a few weeks later saying “there was no way they weren’t going to approve the deal”.

The massive building’s plans detail the main building and a mostly subterranean adjacent parking structure with Solar roof (below).

Full plans embedded after the break:


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