New images of Apple’s Campus 2 building show amazing detail [Gallery]

Reliable sources recently provided 9to5Mac with official blueprints of Apple Campus 2 that detail and illustrate the mammoth project currently in development. (These are just a few of the confidential images.)

The spaceship-like building, called “Campus 2,” is nearly a mile in circumference. Apple bought the land from HP and other neighbors in Cupertino, Calif., for around $300 million. The company’s late cofounder, Steve Jobs, oversaw the building’s design, while the project’s proposal was his last public appearance (video below).

Solar panels cover the main building’s entire roof, and the images above depict additional outdoor and indoor aspects of the new structure. The exclusive slides named Foster + Partners as one of the architecture firms working on the project, and they cited Arup for consulting engineering, OLIN for landscape architecture, and Davis Langdon for construction. Previous reports indicated that construction is supposed to start later this year.

In related news: Apple CFO Peter Oppenheimer sent neighbors brochures recently to solicit feedback on the project.

previous 9to5Mac gallery featured 100 other high-quality images, and one of the highlights was an auditorium that Apple plans to give presentations at when the facilities open in 2015.

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T-Mobile wants its staff to sell against the iPhone on Sept. 21

In what should not be a surprise to anyone, it looks like T-Mobile won’t carry Apple’s next-generation iPhone. In a memo to employees, leaked by TmoNews, T-Mobile is encouraging its retail staff to begin “selling against the iPhone” on Sept. 21. Of course, Sept. 21 is the rumored launch date for the latest handset out of Cupertino. T-Mobile is probably just making an assumption, rather than having inside knowledge, but you never know.

T-Mobile has been battling for the iPhone for years and does not have much to show for it. Last holiday quarter alone, the nation’s fourth-largest carrier lost 802,000 contract customers (many of whom moved to pre-paid plans).

T-Mobile hosts over a million iPhone customers on its network. Thanks to T-Mobile’s recent push to 1900MHz 3G network (and 4G at WWDC), customers are able to enjoy magenta’s network. Luckily, for those who want to take the unlocked route, another leaked memo today shows that T-Mobile will sell an updated MicroSIM kit that allows customers to use their iPhone 4 and iPhone 4S on the network. The new “Monthly4G microSIM kits” will begin arriving in stores Aug. 29 and will allow for T-Mobile’s awesome new unlimited data plan to be used. [TmoNews]

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Apple vs. Samsung: Opening Statements in the (Patent) trial of the century

Apple and Samsung appeared in a San Jose federal court today, where U.S. District Judge Lucy Koh presides, to give opening statements starting at 9 a.m. PST.

Apple filed the first suit in this monumental case in April 2011. The Cupertino, Calif.-based company claimed Samsung infringed its patents by “slavishly copying” its iPhone. Samsung, a South Korea-based Company, promptly countersued.

This is one of the important cases to go to trial among a slew of other litigations on smartphone patents. If Apple wins, Samsung could suffer a financial blow and the ability to sell its infringing products in a large market. If Apple loses, its “thermonuclear war” against Android smartphone manufacturers could essentially wither away as Samsung collects royalty fees.

This morning’s most notable highlights are below (continually updated).

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Report: Apple breaks records with production investments, but for what?

A new report this morning detailed Apple’s investment in equipment and machinery during the most recent quarter as record-breaking, which indicates the company is certainly up to something.

According to Asymco, Apple’s financial reports hint at even more future investments. The Cupertino, Calif.-based Company spent $1.3 billion in the last quarter, with another $2.5 billion needed over the next two quarters.

“Such numbers are hard to grasp. They are unprecedented not only for Apple but for almost any comparable company,” explained Asymco’s Horace Dediu.

The graph above illustrates the increase in quarterly spending for “machinery, equipment, and internal-use software.” So, what does Apple have in the works that requires so much machine-powered investments?

9to5Mac revealed today that the sixth-generation iPhone will have a 3.95-inch display at a 1,136-by-640-pixel resolution, and it will have a new dock connector. Of course, simply upgrading the iPhone does not explain Apple’s deep investment into production equipment.

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Apple CFO Peter Oppenheimer sends brochure to Cupertino neighbors inviting feedback on new ‘Campus 2′

Apple is currently involved in an outreach program to new neighbors in its planned “Campus 2″ area. A brochure was mailed this week to residents surrounding the new campus that provided information and invited feedback in a variety of ways. Although the project seems to be a big win for the city of Cupertino, some residents voiced concern about the added traffic and other changes to the area.

We obtained a letter from one of Apple’s new neighbors—here are the takeaways:

  1. Campus 2, as it is currently called, will not replace the 1 Infinite Loop campus. Instead, it will provide “research facility” office space for an additional 13,000 employees, which is more than 3,000 than 1 Infinite Loop. There is also 300,000 feet of expansion space for future growth.
  2. Campus 2 will attain LEED certification and will have no manufacturing or heavy industrial activity onsite. Apple has and will continue to take extra steps to reduce auto use by employees. Moreover, the roof of the main building is a huge solar array.
  3. Campus 2 will not open to the public, so there is no museum or corporate store. :(
  4. The “world class” auditorium located at the very southern tip of the new campus will host product launches and corporate events.
  5. The corporate fitness center/recreation center will be located to the north west of the main circular building in a separate structure.
  6. Infinite Loop will remain the official corporate HQ, so top executives will likely stay behind.
  7. Apple intends to break ground as soon as Cupertino approves the changes (scheduled for later this year), with plans to start occupying the space in 2015.

Neighbors can fill out the postage paid response card or go to the Cupertino.org website with comments, questions, or concerns.

Apple’s late CEO Steve Jobs originally presented the idea of the campus in June (video below) during his last public appearance that  occurred a day after the 2011 WWDC.

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Apple building off-campus cafeteria to keep competitors from overhearing employees

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Apple plans to build a new off-campus restaurant and recreation facility for employees to provide a place for discussion “without fear of competition sort of overhearing their conversations.” Mercury Newreported today a planning request for the building that the Cupertino Planning Commission approved. (via TNW)

The new facility will feature 70 parking spaces, even though it is located within walking/biking distance from the main campus. The 21,468-square-foot space will not just be a cafeteria; it will also house a courtyard, meeting rooms, and recreation areas. Unlike Apple’s current on-site Caffe Macs restaurant, the new building will not be open to visitors signed in by Apple employees.

Apple’s Director of Real Estate Facilities Dan Whisenhunt explained the reasoning behind building the new cafeteria:

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The new iPad runs 10 degrees hotter, visualized

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I mentioned in my review that the new iPad runs a little hotter than the iPad 2. While it is not a game-changer on its own, it is certainly something to note when choosing between an iPad 2 and a new iPad. Those extra graphics cores powering all of those beautiful little pixels likely cause the extra heat. For me, the heat was strongest on the left side of the device where the motherboard strip is.

Dutch website Tweakers.net (via Engadget) did 5 minutes of GL benchmark on both an iPad 2 (right) and the new iPad (left). According to the website’s measurements, Cupertino’s new flagship slab reached 33.6C (92.5 Fahrenheit) versus 28.3C (82.9 Fahrenheit) with the iPad 2.

As you can see from the image above, the gradient of heat gets strongest where the motherboard is positioned toward the bottom.

Update: Apple responded today with a canned:

“The new iPad delivers a stunning Retina display, A5X chip, support for 4G LTE plus 10 hours of battery life, all while operating well within our thermal specifications. If customers have any concerns they should contact AppleCare.”

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Apple is testing 8-inch iPad, says WSJ

Following Wall Street Journal’s report last night that AT&T and Verizon will carry the LTE iPad 3, the publication is reporting that Apple is now testing an 8-inch iPad in its labs. While WSJis not exactly sure the version will launch, it does claim the iPad is being tested.

Officials at some of Apple’s suppliers, who declined to be named, said the Cupertino, Calif.-based company has shown them screen designs for a new device with a screen size of around 8-inches, and said it is qualifying suppliers for it. Apple’s latest tablet, the iPad 2, comes with a 9.7-inch screen. It was launched last year.

WSJ’s sources said the 8-inch iPad’s screen would pack a 1,024-by- 768 display similar to the current iPad. The smaller version will apparently also pack a LTE chip inside, as WSJ said the iPad 3 would.

There is always the chance that the 8-inch iPad will not see the light of day, because Apple tests things and sometimes does not bring them to market. An 8-inch variant of the iPad would be a close competitor to Amazon’s Kindle Fire, which has seen great growth.

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Apple reportedly planning late-January event in New York, media to be the focus

AllThingsD reported that Apple is planning an event for late January to be held in New York, not in Cupertino or San Francisco, Calif. The event will not be huge nor will it cover any iPad or Apple TV related announcements.

But, for sure, several sources underscored that the event is not related to an upcoming version of the iPad 3, the next iteration of the popular tablet device that many expect to be available in 2012. Also unlikely,?the rollout of Apple’s large-scale rethinking of its interactive television initiative currently in the works. While the company is expected to launch a new Apple TV product later in 2012, such an event would also certainly be held in the heart of the industry in Hollywood or at least in Silicon Valley. That leaves some kind of advertising or even publishing announcement…

Apple’s Senior Vice President of Internet Services and Software Eddy Cue is said to be involved in the event, and the event is reportedly “media-related.” On a side note, Apple has an office for their iAd business in New York, the business that Cue is now in heading.

Update: Jim Dalrymple from the Loop seems to agree with a “yep.”

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Apple hires designer Jan-Michael Cart praised for his iOS interface concepts


Apple is hiring dozens of talented people on a daily basis, but this one deserves your attention. Jan-Michael Cart, a mass media arts student from Georgia, is the brains behind a bunch of very insightful iOS interface concepts you’ve likely seen on the web, as noted by iPhoneinCanada.ca. This includes the notification center and application switcher mockup videos below.

As Apple is always on the lookout for young blood, Cart’s work caught the company’s attention and they decided to hire him as an intern, he announced in a blog post:

Soon I will be embarking to California, where I will be interning at a fruit company for seven months. I will be updating this to chronicle my adventures and misadventures in the Bay Area for my family, friends, and followers online. Stay tuned, I leave in less than a month!

“And like that, my time has come — I am now a member of the Apple community”, he confirmed on the front page of his personal web site. Congrats to Cart on his new gig! We sure are looking forward to seeing some of his great concepts implemented in iOS.

Heck, even the BlackBerry maker Research In Motion hired the Astonishing Tribe design shop to make the PlayBook tablet’s operating system aesthetically appealing. Watch Cart’s Dynamic Icons and Speech Recognition user interface concepts right after the break and don’t forget to check out his YouTube channel.

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New renderings of the Spaceship campus: Solar paneled roof, beautiful natural surroundings


Dark roof adorning Apple’s upcoming Spaceship campus suggest solar panels.

UPDATE [Wednesday, December 7, 2011 at 12:55pm]: A reader chimed in about that black roof. Find the update added to the article bottom.

Apple’s upcoming campus in Cupertino, California is reminiscent of a spaceship with a footprint bigger than the Pentagon. The spectacular building should be completed by 2015, provided all goes as planned. Now, over the past few months we’ve been shown breathtaking renderings and descriptions of the 175-acre circular structure adorned in glass. The original conceptual images that had owed Cupertino City Council back in June and detailed drawings released in August have now been coupled with a brand new set of renderings that slip a couple of noteworthy details.

Yesterday, a new proposal Apple submitted on Monday has been made public at the City of Cupertino web site (via iPhoneinCanada.ca). Four PDF documents weighing in at more than a hundred megabytes (Introduction, Site Plan & Landscaping, Floor Plans and Renderings) pitch the Spaceship building as “an integrated 21st century campus surrounded by green space”.

The company specifies its “distinctive and inspiring 21st century workplace” will “consist of 2.8 million square feet over four stories, and accommodate up to 13,000 employees”, respecting Apple’s security needs “in part through perimeter protection”. We can see how taking some paperwork to another department inside this monstrous super structure will be a lunch killer for some employees. The site is bounded by East Homestead Road on the north, properties adjacent to Tantau Avenue on the east, Interstate 280 on the south and Wolfe Road on the west. Apple doesn’t appear to have overlooked anything. Read on…

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Apple posts full video of Steve Jobs’ celebration at Apple’s campus

Apple has posted the full video of the Steve Jobs memorial and celebration of his life at the Cupertino, California campus. The event was held on October 19th and was only streamed to Apple employees who were not physically attending the event. The full video can be viewed at Apple’s website.  Don’t come wearing any browser except for Safari.

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