“Siri is chapter one of a much longer, bigger story,” says Dag Kittlaus, one of three of the original creators of Apple’s virtual personal assistant. The team, originally acquired by Apple as part of its $200M purchase of Siri, has now left the company to form a new startup, Viv Labs, to work on the rest of that story.
The vision described by the team in a lengthy piece in Wired is certainly ambitious. The problem with Siri, they say, is that it can only do things it has been explicitly programmed to do.
Though Apple has since extended Siri’s powers—to make an OpenTable restaurant reservation, for example—she still can’t do something as simple as booking a table on the next available night in your schedule. She knows how to check your calendar and she knows how to use OpenTable. But putting those things together is, at the moment, beyond her.
What Kittlaus and his team want to do is create a personal assistant which can learn to do new things for itself … Read more