design December 8, 2015

AAPL: 118.28

-0.75
Stock Chart

Like many this morning, my first reaction to Apple’s Smart Battery Case was … what the heck? Albeit not expressed in those exact words. Seth tweeted that it seemed to be evidence that Jony Ive has left the building.

My colleague Jeremy has addressed the battery case specifically, but I think there’s a broader issue here. Apple claims to sweat the details when it comes to the design of its devices, and – a few grumbles aside – I think that’s a legitimate claim on the aesthetic front. It does go to obsessive lengths when it comes to making its devices as visually pleasing as possible. One part of that obsession is making iPhones as thin as it can.

But, to my mind, the company has an almost schizophrenic attitude here. It goes to all that trouble to make the phones as slim and sleek as humanly possible, yet it knows full well that the first thing the vast majority of owners do when they take delivery is to slip the phone into a case. Those cases substantially increase the thickness, and hide the design.

Which brings us to problem two …  expand full story

design November 16, 2015

AAPL: 114.18

1.84
Stock Chart

design September 2, 2015

AAPL: 112.34

4.62
Stock Chart
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design August 17, 2015

AAPL: 117.16

1.20
Stock Chart

Earlier this month, the United States Patent Office made a non-final ruling that one of Apple’s design patents for the original iPhone is invalid within Apple’s long-running lawsuit against Samsung, according to a report from FOSS Patents. This particular patent, as seen in the drawings above, references the overall design of the original iPhone launched in 2007. It is known as the “D’677” patent in court proceedings and legal documents. FOSS explains the reasoning behind the invalidation:

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design August 13, 2015

AAPL: 115.24

1.75
Stock Chart

As regular readers will know, it took a little while for the Apple Watch to really grow on me. But even back when I wasn’t convinced I needed a smartwatch, I still had to admire the design. And the Digital Crown was a large part of how Apple got the smartwatch right when others hadn’t yet cracked it. A fundamental problem with a small touchscreen is that touching it covers up much of the content. The Digital Crown overcomes that, allowing us to scroll content without our thumb getting in the way.

But while today’s iPhone screens may be larger than they used to be, they are still pretty small in the scheme of things. Scrolling with a thumb still covers up a chunk of the content. Worse, it’s easy to accidentally tap on targets accidentally including ads. There have been numerous occasions since using Apple Watch when my thumb started absent-mindedly reaching for the non-existent Digital Crown on my iPhone …  expand full story

design July 1, 2015

After announcing the change in a company-wide memo last month, Apple today has officially updated Jony Ive’s executive bio on Apple.com to reflect his new role as Chief Design Officer. Ive was promoted from Senior Vice President of Design earlier this year. Ive’s bio notes that he reports directly to Tim Cook and is responsible for all design at Apple, including retail, Apple Campus 2, software, and hardware.

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