U2 frontman Bono responded to the story “The Mystery of Jobs’s Public Giving,” in the NYTimes Opinion pages today telling readers that Jobs was indeed a generous giver through the product (Red) campaign. Bono further hinted that Jobs is a private person and his donations may not all be on the books.
I’m proud to know him; he’s a poetic fellow, an artist and a businessman. Just because he’s been extremely busy, that doesn’t mean that he and his wife, Laurene, have not been thinking about these things. You don’t have to be a friend of his to know what a private person he is or that he doesn’t do things by halves.
Apple and U2 of course collaborated on a U2 iPod and later Apple built red iPods with a portion of the proceeds going to Bono’s private fund to fight AIDS in Africa. Steve Jobs reportedly said when Bono first approached him about (RED), “There is nothing better than the chance to save lives.” Apple’s involvement encouraged other companies to get involved.