IFTTT simplifies experience with 3 new ‘DO’ apps; rebrands original app as ‘IF’

do-camera

I’m a huge fan of IFTTT, the iOS app (and web app) that allows you to do really clever things completely automatically, just by creating or downloading an ‘if this then that’ rule–which IFTTT calls a ‘recipe.’ For example, if you’d like to save a copy of a photo anytime you are tagged on Facebook, there’s a recipe for that. Want to switch on a WEMO-controlled light when the sun goes down, there’s a recipe for that too. Pretty much anything you might want to automate has an existing recipe–and if it doesn’t, you can create your own.

But while IFTTT is incredibly powerful, the developers found that some people found it so overwhelming they didn’t know where to start. The company has now addressed that by creating three cut-down apps, each of which can perform only three functions: Do Button (geared for controlling hardware), Do Camera (to automatically post, share or save photos) and Do Note (to quickly write something and save it as a note, make it a calendar entry, tweet it and so on) …  Read more