Opinion: Can Apple maintain its $100 tier flash storage pricing for iPhones & iPads indefinitely?

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There’s a certain marketing genius to Apple’s tiered pricing for flash storage on its iPhones and iPads. Since customers can’t add storage via a microSD card later, they have to decide in advance how much storage they need, and many of us are going to err on the side of safety, bumping our purchase up to a higher price-band.

Adding $100 or $200 to the price of an iDevice for maybe $5-10 worth of flash storage/controller capacity is an important source of income for Apple, and one of the reasons its margins are so high. Whatever the company makes on a 16GB device, if it can upsell you to a 32GB or 64GB (or even 128GB, in the case of the iPad), almost all of the premium charged on those beefier models is pure profit.

It’s not money Apple would give up lightly, but I do wonder whether it’s sustainable …  Read more

Apple releases Flash Storage Firmware Update 1.1 for mid-2012 MacBook Air, launches replacement program for affected drives

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Apple has released a firmware update for the mid-2012 MacBook Air. The update attempts to resolve an issue that affects 64 GB and 128 GB models sold between June 2012 and June 2013. Apple says that the problem could lead to data loss. As this is a serious issue, the company has agreed to replace any affected drives that are unable to be updated. If the update installer detects that your drive is one of the models needing to be replaced, it will direct you to a page on Apple’s website that will allow you to obtain a replacement …  Read more