FuelBand ▪ February 13

Nike today released a long-awaited update to its FuelBand app for iPhone users with the fitness tracking FuelBand wearable adding support for sharing NikeFuel points with Apple’s Health app on iOS 8. The update also adds support for motion tracking right from the iPhone for iPhone 5s users and up and no longer requires a Nike FuelBand to use.

The new version uses HealthKit, a framework introduced with iOS 8, to let Nike’s FuelBand app share data easily and with your permission to Apple’s built-in Health app and other apps that integrate with HealthKit. NikeFuel, the fitness company’s metric for tracking movement throughout the day, is featured as a supported fitness metric in Apple’s own Health app. expand full story

FuelBand ▪ June 19, 2014

FuelBand ▪ April 18, 2014

Nike has decided to get out of the wearable technology market entirely, according to a brand-new report from CNET. The company is said to have come to the conclusion that fitness software has a more stable future at the company, leading to the discontinuation of the FuelBand and other wearable fitness products and the firing of most of the 70 employees currently working in that division.

The move is interesting timing. Just a week ago, Nike launched Nike+Fuel Lab in San Francisco, a “new program to develop partnerships and products with NikeFuel” hundreds of miles south of its current location at its Oregon HQ.

Screenshot 2014-04-19 06.47.08

This announcement comes only weeks before Apple’s Worldwide Developers Conference, where the company is expected to show off its upcoming Healthbook application as part of the next generation of iPhone software in anticipation of iWatch hardware coming later this year. Nike’s new strategy will put it more in line to compete with Healthbook as an application rather than the actual iWatch device.

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FuelBand ▪ November 5, 2013

FuelBand ▪ November 4, 2013

Introduced by Apple at the September 10 iPhone 5s event, Nike has launched its Nike+ Move application for the iPhone 5s. The app was originally scheduled to arrive on November 6th alongside the new FuelBand SE hardware, but it appears that Nike unleashed the program a bit early.

The application requires an iPhone 5s as it is completely based off of the new iPhone’s M7 motion co-processor chipset. The M7 chip, which Apple plans to integrate with its own mapping software next year, works with the iPhone’s motion sensors (like the compass and accelerometer) to provide by reliable data while simultaneously improving the phone battery’s overall efficiency.

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FuelBand ▪ October 15, 2013

In line with my report from earlier this month, Nike has taken the wraps off of its brand-new Fuel Band. The FuelBand is Nike’s fitness tracking device that is worn around the wrist, and it has been popular (including within Apple’s upper ranks). The new version, officially called Nike FuelBand SE, makes improvements to the design that focus on color, durability, and connectivity. As I reported, the new FuelBand is more durable, more water-resistant, and connects to devices via Bluetooth 4.0 Low Energy (LE) technology:

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