Apple launches 2014 Back to School promotion: $100 Apple Store gift cards with Macs, $50 with iPad/iPhone

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As we reported two weeks ago and again yesterday, Apple has today launched its Back to School promotion for this school season. Like previous years, qualifying student customers will get a free gift card alongside any purchase of a Mac, iPad or iPhone. While last year Apple gave out Mac App Store/iTunes cards, this year’s cards are for Apple Retail Stores.

Buying any Mac makes the buyer eligible for a $100 Apple Store gift card and $50 cards will be distributed alongside iPads and iPhones.

Interested students can buy any Mac (except for the Mac Mini), or any iPad or iPhone currently on sale at the Apple Store, to be eligible for the promotion. Students can also receive education discount pricing where applicable, alongside the gift card giveaway.

Back to School runs from today until September 9th and available in many regions, including the United States, Canada, the UK and many other countries in Europe. Read more

Apple’s annual Back to School promotion to start tomorrow

As we reported two weeks ago, Apple’s annual Back to School promotion will begin tomorrow, according to sources. The program will be similar to last year’s offering, which provided $100 Mac App Store gift cards alongside Mac purchases and $50 cards with iPhone and iPad purchases. Apple will be re-decorating its stores overnight with a new education theme to go along with the new promotion. Earlier today, Apple unveiled upcoming iTunes U updates for the iPad, and the timing seems like anything but a coincidence.

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Apple’s Black Friday deals go live in UK & other EU countries with discounts, not gift cards

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While Apple’s Black Friday deals started going live in Australia and elsewhere today with Apple Store Gift Cards in place of traditional discounts, it appears Apple will be offering discounts and not gift cards in at least some countries. The UK, France, Germany and other European Apple Online Stores have now started posting Black Friday promotions with discounts on iPads, MacBooks, iPods, Apple TV, and many accessories. Read more

As predicted, Apple’s Black Friday ‘deals’ go live and are gift card only, no discounts

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As we predicted, Apple’s Black Friday deals take the form of gift cards rather than discounts. The Australian store is first to come online with the promotion.

Buy a Mac, and you get a gift card for AUS$150 ($137), an iPad gets you AUS$75 ($68) and an iPod AUS$50 ($45) – with a range of gift card values on selected accessories. It’s likely these amounts will be rounded in the USA.

There appears to be no gift card with the Retina iPad Mini (only with the non-Retina model), likely a reflection of the limited supplies available and that Apple knows it will sell well into the holiday season without incentives.

While the gift card amounts are slightly more generous than past discounts (last year Apple offered $100 discount on a Mac), the fact that you have to lay out the full amount for a credit that has to be spent later may limit appeal …

We’ve posted some answers to common questions about the deal. 

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Apple’s Black Friday deal to be store gift card promotion, not discounts

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Update: Live in Australia.

As part of the American Black Friday sales tradition, Apple typically offers minimal discounts on its own products and third-party accessories via its online and physical retail stores. However, this year will be significantly different. According to multiple sources, Apple’s sales event this Friday will be based around gift cards, not discounts on products. If a customer buys a product from Apple on Black Friday, instead of receiving a discount, they will be given an Apple Store gift card. This gift card will likely not be able to be used at the time of purchase, solely at a later date. The setup is similar to that of Apple’s recent Back to School campaigns, but it is Apple Store cards, not iTunes cards…

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