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Live blog: Tim Cook at Goldman Sachs Tech Conference 2015

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Tim Cook

As mentioned earlier today, Tim Cook is speaking momentarily at the 2015 Goldman Sachs Technology and Internet Conference where his remarks will be live streamed, and below we’ll update with the latest from the Apple CEO. In previous years, Cook has used the platform to share insight about product performance including the Apple TV and tease future roadmaps as the CEO often does. Today’s appearance follows Apple’s record quarter for any company with more than $74 billion reported in revenue and over 74 million iPhones sold. Apple is also positioned to release the Apple Watch in April, Cook recently mentioned, so today’s remarks should be interesting.
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Apple CEO Tim Cook on iPhone displays: OLED color saturation and brightness don’t measure up

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More from Apple CEO Tim Cook’s talk at the Goldman and Sachs conference this morning: When asked about the iPhone’s screen size, Cook noted size isn’t always everything and the company is more focused on delivering the best experience.

Cook also said that consumers should think twice before shopping online with a device using an OLED display due to poor color saturation and lack of brightness. However, he didn’t rule out the possibility of a larger screen iPhone.

Cook’s full comment is below:

I don’t want to say whatwhe will do or won’t do. The way companies compete is with two things, specs and price. In the camera business people say, “I have the most megapixels”. Do you know the speed of an AX processor? Does it really matter at the end of the day? You want a fabulous experience when you use the product. If you look at displays, some people are focused on size. There are a few other things about the display that are important. Some people use OLED displays, but the colour saturation is awful. If you buy things online, you should think twice before you depend on the colour of the OLED dislay. The Retina display is twice as bright as an OLED display. I only bring these points up to say there are many attributes of a display. Apple sweats every detail. We want the best display. I think we’ve got it. I’m not going to comment on what we’re going to do in the future.

…That’s the only religion that we have, is that we must do something great. We want to enrich people’s lives. We sweat the details on those.

Apple to live webcast Tim Cook’s Goldman Sachs technology conference presentation Feb. 12

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Apple announced today on its Investor News page that CEO Tim Cook, like in previous years, is scheduled once again to speak at the upcoming Goldman Sachs Technology and Internet Conference. Apple will make a live webcast available for anyone who wants to listen to live-streaming audio from the conference call. Cook’s talk is scheduled for 7:15 a.m. PST on Feb. 12 and will be available to stream from Apple’s website.

If you miss the live broadcast, Apple will most likely post audio of Cook’s full talk after the event as it did last year. You can listen to Cook’s presentation from the 2012 Goldman Sachs conference here.

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