After a brief period of downtime, the Apple Store website around the world has now gone back up. Aside from a bit of Mother’s Day promotional advertising, there is no change to most regions. For some countries, however, Apple has now made the 8 GB iPhone 5c introduced last month available for sale. The device is now available in the Netherlands, Italy, Sweden, Belgium, Poland, the Czech Republic, Switzerland, Austria, and other regions.
It’s just been getting started for one or two months. So far it’s hard to tell how that will affect our business [...]
We are happy with the progress as we are still building our 4G network and the coverage is only available in some major cities.
Analyst estimates of likely sales had varied widely. Most had predicted at least 15-17M sales a year in China as a whole, however, suggesting that 1M in a month on what is by far the country’s largest carrier may be somewhat lower than anticipated … Read more
Update: Apple has now added the 8 GB 5c to its European online stores. In the UK, the device is priced at £429 unlocked — a difference of £40 between it and the 16 GB model.
It will likely appear on the U.S. site in the coming hours. It appears limited to the UK, France, Germany, Australia, and China.
Earlier today, we reported that Apple was planning release an 8 GB version of the iPhone 5c to help support the phone’s lagging sales. Now it seems that U.K. carrier O2 has made that plan official by releasing the phone for sale on its website. At the time of this writing, it has not appeared on any U.S. carriers’ stores nor the Apple website.
Aside from the reduced capacity offering, there aren’t any changes to the device. This new 8 GB model seems to be designed to help pick up a few more sales in the low-cost phone arena where the 8 GB iPhone 4s may have seemed like a much less attractive device. The newer version includes Apple’s custom dual-core A6 processor, an 8 MP iSight camera, and FaceTime HD camera.
The South China Morning Post is reporting that the iPhone 5c, created by Apple to target growth markets like China, has hit only a 2 percent share of all iOS devices after four months, in contrast to the iPhone 5s with a 12 percent share and the original iPhone 5 with around 15 percent … Read more
Apple doesn’t break down its iPhone sales figures, so we don’t know for sure that the iPhone 5c sold poorly, but certainly everything we do know seems to point in that direction – from early sales estimates through analytics and consumer surveys to Apple switching production from the 5c to the 5s.
Tim Cook said in an earnings call that “the mix was something very different than we thought,” and intimated that the model might be dropped: “If we decide it’s in our best interest to make a change, then we’ll make one.”
None of this necessarily means that the 5c was a complete failure, of course: record-breaking iPhone sales right from the outset could mean that the plastic phone did ok, it’s simply that the 5s sold far better than expected. It could also be that it was the extra sales gained from the 5c that helped break those records.
But I suspect not. While the brightly-colored 5c was not without its fans, it was the iPhone 5s with its Touch ID sensor and gold colored model that got all the attention, and I don’t think Tumblr advertising is going to change that. So my bet is we will again see a trend away from colorful plastic iPhones … Read more
Apple is preparing to release not one, but two new versions of the iPhone in September, according to the South China Morning Post. Each version will ship with a larger display than the iPhone 5s, coming in at a whopping 4.7″ and 5.5″, respectively. The displays are said to have a pixel density of 441ppi, much higher than the current 326ppi found in the iPhone 5 and later.
The report also states that both displays will be made from sapphire crystal, which fits with recent reports that Apple is planning to have its latest sapphire plant in Mesa, AZ operational in February for a “critical” product component. The displays will also be flat, not curved, the Post says.