iPhone 6 with larger, sharper 1704 x 960 resolution screen in testing

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Apple is preparing to release a new iPhone with a larger screen later this year, and while multiple reports have indicated that the screen will be larger, the exact dimensions of the screen and its resolution have so far been guesswork.

Some industry watchers have speculated that Apple could stretch the iPhone software’s interface and retain the iPhone 5s’s screen resolution of 1136 x 640. This approach would allow all iOS software and App Store apps to function normally on the iPhone 6 without work from developers. The downside of this approach would be that the iPhone 6’s display would fall below Steve Jobs’ somewhat arbitrary 300 pixels per inch definition of ‘Retina’ for a phone.

Just like with the transition to the iPhone 4’s Retina display in 2010 and the transition to the iPhone 5’s taller screen in 2012, Apple is preparing major resolution changes for the iPhone 6 that will require software changes by both Apple and developers, according to people briefed on the specifications of the new device…

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Detailed iPhone 6 mockup compared to iPad Air, iPad mini, iPhone 5c, iPhone 5s, iPhone 4s, and iPod touch (4K video)

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Lately, there has been a storm of rumored iPhone 6 images, renders, schematics, and videos. We’ve seen just about everything that the rumor mill has to offer at this point. All of the mockups that have been floating around may not match up with Apple’s official iPhone 6 design, but they are definitely convincing to an extent.

We recently put together a video comparing an iPhone 6 mockup to the iPhone 5s and fifth generation iPod touch, but what about Apple’s other iOS devices? In the video below, we compare this alleged iPhone 6 design to the iPad Air, iPad mini, iPhone 4/4s, iPhone 5s, iPhone 5c, and iPod touch. Hopefully this massive comparison will put an end to any other questions regarding the rumored iPhone 6 design, but based on the mockup units we’ve obtained the iPhone 6 is going to be a very large device and possibly feature a sharper 1704 x 960 resolution display.

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Gold and Space Gray iPhone 6 mockup vs iPhone 5s, 5th gen iPod touch, and alleged iPhone 6 cases (4K video)

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We’ve recently obtained two iPhone 6 mockups in Gold and Space Gray and have put together a video comparing them to Apple’s iPhone 5s, fifth generation iPod touch, and the alleged iPhone 6 cases we’ve previously covered. We’ve seen quite a bit of news surrounding these dummy devices, but most of the time, the photos aren’t the best and we’re left wanting more information and details.

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Apple Store employees switching from iPod touch to iPhone 5s for EasyPay POS system

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Apple is in the process of updating the iPod touch units used by Apple Store employees as a mobile point-of-sale system to the iPhone 5s, according to sources familiar with the roll out. 

Apple first started using its iPod touch as an “EasyPay” system for employees in its retail stores back in 2009 and currently uses 4th gen iPod touch or previous models for staff. It uses a point-of-sale attachment for the iPod touch that adds a magnetic stripe reader, barcode scanning functionality, and more. It’s not clear the exact motivation behind Apple’s move to the iPhone after long using the iPod touch, but the device does provide a few advantages.  Read more

Opinion: Can Apple maintain its $100 tier flash storage pricing for iPhones & iPads indefinitely?

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There’s a certain marketing genius to Apple’s tiered pricing for flash storage on its iPhones and iPads. Since customers can’t add storage via a microSD card later, they have to decide in advance how much storage they need, and many of us are going to err on the side of safety, bumping our purchase up to a higher price-band.

Adding $100 or $200 to the price of an iDevice for maybe $5-10 worth of flash storage/controller capacity is an important source of income for Apple, and one of the reasons its margins are so high. Whatever the company makes on a 16GB device, if it can upsell you to a 32GB or 64GB (or even 128GB, in the case of the iPad), almost all of the premium charged on those beefier models is pure profit.

It’s not money Apple would give up lightly, but I do wonder whether it’s sustainable …  Read more

Poll: If the iPhone 6 is indeed a larger iPod Touch design, has Apple got it right?

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Case designs and claimed leaked sketches are a less than wholly reliable method of predicting what the new iPhone 6 might look like, but we do seem to be hearing a fairly consistent story of a significantly slimmer handset with a rounded back. Very much like a larger iPod Touch, in fact.

Slimmer is likely to be welcomed, though there are those among us who’d prefer to stick to the existing thickness in return for greater battery-life, but with the iPhone expected to be available in 4.7-inch and 5.5-inch sizes, it’s likely that a larger battery will be possible even with a slimmer format …  Read more

Strong iPhone 5s sales sees Apple gain market share in Japan, Australia, UK, France & Spain

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Kantar data showed that Apple saw its smartphone market share rise in five out of nine countries surveyed “primarily due to the strong performance of the iPhone 5s.”

The iPhone gained market share in Japan, Australia, UK, France and Spain, with its strongest growth in Japan, where first quarter market share grew by 8.6 percent, from 49 percent in 2013 ro 57.6 percent in 2014. Apple’s success in the country followed a deal with Japan’s largest wireless carrier, DoCoMo.

Japan’s love affair with Apple shows no sign of fading. Even though the iPhone has now been available on Japan’s largest carrier, NTT DoCoMo, for a number of months Apple still accounts for more than 40% of sales on the network. The success of the iPhone is also filtering through to the iPad, with almost a quarter of Japanese iPhone owners also owning an iPad. With smartphone penetration in Japan lagging well behind Europe and the US, Japan will remain a key growth market for Apple …

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iPhone 5 devices with sleep button issue may qualify for an extra $80 trade-in credit at Apple Retail locations

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Late Friday afternoon Apple issued a press release stating that some iPhone 5 devices manufactured through March 2013 may have a defect that causes the sleep/wake button to fail. At that time, Apple positioned mail-in repairs as the only remedy for this issue, but we have learned today that there is another option that may allow affected customers to upgrade to an iPhone 5c/5s for free…

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Opinion: Will PC-like upgrade cycles keep iPad sales flat?

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Tim Cook may well be right that iPad sales didn’t really fall 16 percent year-on-year, and that the number was artificially deflated by reduced retail inventories. It’s also true that it’s been the fastest-growing product line in Apple’s history, and his argument that its success in education will drive future demand also has merit.

But this chart from Business Insider tells a story that can’t be denied: the overall trend is for flat iPad sales.

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Apple airs new “Powerful” TV ad, promoting content creation on the iPhone 5s

Update: Apple has now posted an accompanying microsite for the ad, featuring the ads shown in the video.

Apple has begun airing a new iPhone 5s ad this evening, first premiering on ABC during Agents Of SHIELD. This ad, featuring the interesting song ‘Gigantic‘ by the Pixies, takes a very different tone than the “Metal Mastered” ad released in October, which showed that gold really is best.

The ad shows common and uncommon tasks people can accomplish with their iPhone, such as creating music, tracking their health, shooting videos and photos, and playing games. The ad ends with the tagline “You’re more powerful than you think”. A new page on Apple’s website shows off the ad along with the featured software.

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iPhone sales could be threatened as subsidized costs become more visible, say analysts

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How much did your iPhone cost? If you said $199, $299 or even $399 you’re somewhere near $350 off. As some consciously forget, the carriers often shield the owner from the real total cost of the iPhone. That may not last.

iPhone sales could be hurt as carriers switch from so-called subsidized contracts, where customers pay only a fraction of the cost a new iPhone up-front, to deals where the true cost of the phone is more visible, argues a piece in the WSJ.

Many U.S. iPhone customers are not aware that the full cost of an iPhone ranges from $549 for a 16GB 5c to $849 for a 64GB 5s. The reason is that carriers have traditionally asked for only $0 to $200 up-front, hiding the balance of the cost in the monthly tariff. With carriers now switching to separate instalment costs for the phone, and the cost of upgrading every year or two more visible to consumers, analysts believe some will choose to upgrade less often …

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RunKeeper launches friendly fitness app “Breeze” for iPhone 5s users

FitnessKeeper, the makers of the GPS tracking and fitness monitoring app RunKeeper, is out with a new activity monitoring app called Breeze. Breeze is simple: it takes advantage of the M7 co-processor on the iPhone 5s that measures steps taken and presents the data in a clean, approachable user interface. Using that data, Breeze reminds you each morning how many steps you took the previous day so you start out motivated. Its activity monitor presents total steps taken each day and summarizes the number of steps and hours spent moving in total.
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