iPhone 5s August 11, 2015

AAPL: 119.72

4.20
Stock Chart

Every time Apple is expected to release an S-series iPhone — the 3GS, the 4S, the 5s, and now the 6S — pundits rush to discount the value of each anticipated new feature, claiming that it won’t be enough to boost iPhone sales. Yet historically, every prediction of iPhone sales peaks or declines has been wrong: each iPhone, whether a big “tick” or small “tock” on Apple’s upgrade schedule, has outsold its predecessors. Even without form factor or screen changes, speed sold the iPhone 3GS, Siri boosted the 4S, and Touch ID and camera improvements helped the 5s. (In S years, improved distribution, new color options, and price and capacity tweaks have made a big difference, too.)

This week, analysts and pundits have co-opted my colleague Mark Gurman’s scoop that Force Touch on the iPhone 6S will be used for shortcuts across iOS, suggesting that Force Touch isn’t going to be exciting enough to make people upgrade. That’s true, but also so obvious as to be ridiculous: Apple certainly won’t pitch a pressure-sensitive screen as the iPhone 6S’s marquee new feature. Force Touch debuted in the Apple Watch, but it’s not even mentioned on the first Apple Watch page on Apple.com, instead showing up in the fifth paragraph of the “Technology” page. It’s similarly found only paragraphs down on the page of the 12″ MacBook where it made its Mac debut.

With the notable exception of the iPad mini 3, Apple never releases new devices with only one new feature to hook customers. Even a month before it’s announced, it’s a virtual certainty that the iPhone 6S will arrive with camera improvements and faster processors, most likely a new color option, and Force Touch as one of many small but nice additions. So long as Apple gets distribution and international pricing right, the iPhone 6S is going to do just fine…

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While there’s little question that Apple will release an iPhone 6S and iPhone 6S Plus next month, analysts and supply chain rumors have been all over the map as to when Apple will introduce a so-called iPhone 6C. Prominent leaker Evan Blass chimed in today with a tweet countering the general consensus, writing: “Sounds like iPhone 6s, 6s Plus, and 6c will all arrive concurrently.” Given Blass’s track record of accurately revealing details of unreleased smartphones under the @evleaks Twitter account, it’s worth considering that Apple could indeed release a new iPhone 6C alongside the iPhone 6S and iPhone 6S Plus at next month’s expected event. expand full story

iPhone 5s August 6, 2015

AAPL: 115.13

0.25
Stock Chart
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iPhone 5s June 1, 2015

For the month of June, Apple is giving a small boost to its trade-in price values for the iPhone 4S, iPhone 5, and iPhone 5S, according to Apple Store sources. Using the Reuse and Recycle program, a customer can bring in an older iPhone model and receive gift card credit toward the purchase of a newer iPhone. Likely in order to spur some new iPhone sales this month, Apple is offering the following improvements to its trade-in pricing:

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iPhone 5s April 1, 2015

Apple today officially launched a version of its Apple Store iPhone trade-in program for China, as noted on the individual store pages for China’s Apple Retail Stores.

As is the case in the United States and several other countries with Apple Stores, the program allows a user to bring in an older iPhone model and trade in that device for gift card credit toward the purchase of a new iPhone; the program will most likely not allow a customer to trade in an iPhone toward the purchase of an Apple Watch. But as contrasted with the U.S., France, United Kingdom, Germany, Canada and Italy, the new China program is limited to iPhones and iPads, and will not support non-Apple smartphones.

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iPhone 5s March 31, 2015

Research shared by Phoenix Marketing International offers new data for Apple Pay‘s adoption and performance since it launched in the United States in October last year. The survey polled just over 3,000 credit cardholders to conclude that “11% of all credit card-owning households” and two out of three iPhone 6 users have used Apple Pay. Aside from a high adoption rate for the mobile payment service, the survey also highlights that almost half of those Apple Pay users have used the service just one time. expand full story

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