Proview: ‘We are now preparing for negotiations with Apple’

Cash-strapped display maker Proview that sued Apple over the iPad moniker in China feels it has the Cupertino, Calif.-headquartered gadget giant right where it wants them, cornered against the wall. Just as the Intermediate People’s Court in Huizhou ruled last Friday that local distributors should stop selling iPads in China, Proview now told The Times of India it us ready to sit at the negotiating table, apparently telling Apple it has “peaceful intentions.”

The company wants money, is hoping for an out of court settlement, and it is shooting for as high as $2 billion for the I-PAD trademark in China. Legal representatives for the debt-laden company told the paper Tuesday:

We are now preparing for negotiations. The court cases will continue until we reach an agreement.

A court in Shanghai will begin hearings tomorrow on whether Proview’s claims have any merit and the ruling could take months, Reuters reported. Whether or not Proview’s strategy works, that is anyone’s guess at this point. Apple is even threatening to sue Proview over “defamatory statements.” This highlights Apple’s unwillingness to engage in trademark licensing talks with the Chinese firm that recently filed for bankruptcy…

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