Review: Otterbox Defender protective case for iPad Air

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I don’t generally like to hide away my iDevices inside cases, but there are some environments where this is at least strongly advisable – and the basket of a hot-air balloon is definitely one of those. In anything but still air, a landing tends to involve the basket being dragged across the ground – and much as you try to secure things, there’s always the risk of loose items taking a fall. Which can get expensive when one of those loose items is an iPad Air.

iPads are the perfect navigation device in a hot-air balloon as you need to simultaneously reference three different types of maps. An airspace map, showing the areas you can’t fly into without risking an A380 bearing down on you (followed shortly afterwards by the aviation licensing authority). A land map to show the ground detail you need for navigation and landing purposes. And finally, a map showing Sensitive Areas (SAs) where landowners request that you either don’t land or overfly above a specified altitude (generally 500 or 1000 feet) to avoid disturbing cattle, dogs and so on.

An iPad provides a moving map combining all three types of data in a single view. But with bumpy landings a fact of life, it would be a braver man than I to risk using a naked iPad. I thus decided to look around at the protective cases available, and having been impressed by the Otterbox Defender iPhone case, tried out the version for the iPad Air …

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Next-gen iPad Air front panel with integrated display reportedly shown in leaked photos

OMT-ipad

New photos that reportedly show the front panel of a next-generation iPad Air have surfaced. Originally shared by One More Thing, the front panel appears to have an integrated display. This notable change could result in an even thinner iPad Air, or leave room for Apple to rework the hardware and add additional components.

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Latest ‘Your Verse’ story shares how a Bollywood choreographer captures inspiration with the iPad

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After showcasing how athletes and coaches have been able to utilize the iPad by determining concussions sooner as a part of its ‘Your Verse’ campaign last month, Apple has updated its home page and iPad microsite to tell the story of how the iPad is helping one choreographer find inspiration for his passion…

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Will Apple extend sapphire screens to iPads, even at a cost to its margins? [Poll]

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While it’s not yet certain that the iPhone 6 screen will get a sapphire layer, that’s certainly the way things look at present – providing a screen that is pretty much impervious to scratches (though no more resistant to breakage).

The problem with sapphire is it’s about ten times as expensive as Gorilla Glass. There have been vague suggestions that new manufacturing techniques might narrow the gap, but it still seems likely that Apple will have to sacrifice a bit of margin to introduce the material.

That’s likely a cost the company can afford, given the marketing benefit of an effectively scratchproof screen. But will we also see sapphire screens on iPads … ?  Read more

Opinion: Does CarPlay go far enough, or should car manufacturers let Apple do more?

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CarPlay is undoubtedly a big step in the right direction. Instead of car manufacturers using their own clunky user-interfaces to give you access to things like phone calls and music, there is now a standard, Apple-designed interface.

This makes perfect sense. Apple is the king of user-interface design, and most car manufacturers, well, aren’t. There was a time when I was driving a lot of rental cars and got to experience a whole bunch of different in-car screen systems, and they ranged in usability from halfway ok to downright dreadful. None offered anything close to the simplicity and clarity of CarPlay.

The question I have about CarPlay is: does it go far enough … ?
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Samsung mocks iPad Air & iPhone’s screen size in new Galaxy Tab Pro & Note 3 ads (Video)

Like it has done on several occasions in the past, Samsung is directly mocking Apple in its latest advertisement for the new Galaxy Tab Pro 10.1. The commercial, posted to Samsung’s YouTube page, is a clear parody of Apple’s Pencil ad for the iPad Air that has been airing on TV since Apple debuted it for the introduction of the new tablet in October of last year. Another ad for the Galaxy Note 3 (below) takes on the iPhone’s small screen size.

In the ad, Samsung mentions that Galaxy Tab Pro 10.1 has an even thinner body than the iPad Air and also demos multitasking features that aren’t available on iOS. While Samsung doesn’t get into specifics in the video, we know the new Galaxy Tab Pro 10.1 measures in at 7.3mm thick. That’ less than a millimeter thinner than the iPad Air at 7.5 mm. The ad also makes references to the Galaxy Tab’s  10.1-inch HD display, which comes in at a resolution of 2560-by-1600 at 299 ppi compared to the iPad Air’s 2048-by-1536 resolution at 264 ppi. Read more

Apple takes Your Verse iPad campaign to new heights with mountaineering feature

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Apple’s Your Verse advertising and marketing campaign for the iPad, depicting some of the inspiring ways in which people are using iPads to help with everything from ice hockey coaching to concussion treatment, has been expanded to include mountaineering.

Elevating the expedition is a new addition to the Your Verse microsite illustrating the ways in which mountaineers Adrian Ballinger and Emily Harrington use iPads to assist them with preparing for a climb, navigating the route and live-blogging their experiences and photographs …  Read more

Opinion: Why I love Apple products, and am just a tiny bit embarrassed to be seen using them

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I love my Apple products. I’ve used Macs since day one. My desk right now has on it my MacBook Pro, MacBook Air, iPad Air, Thunderbolt Display and iPhone. Oh, and an Apple Bluetooth keyboard and Magic Trackpad, of course.

My friends are convinced that I’m incapable of leaving the house without my iPad, and I have to confess that the evidence is on their side. My car has an iPhone dock so I can listen to music and podcasts. If I’m on a plane, train or tube, it’s a near-certainty that I’ll be using my iPad or listening to music on my iPhone – or both.

I love Apple hardware design. Sleek, minimalistic, beautiful. There aren’t that many other really attractive laptops out there, and most of the ones that are have essentially copied Apple’s designs …  Read more

Pad & Quill add handmade, Author Series cases for iPad Air

Pad & Quill, makers of our favorite high-end cases for iPhone, iPad, and MacBooks, have a new unique lineup of hand made iPad Air cases with lots of customization options.

The Author Series case for iPad Air is based around a satin finished wood base with ports cut out for connector access. The book-style exterior resembles a nice moleskin journal (you wouldn’t know the difference when it’s closed). The cover actually takes advantage of the iPad magnet system and puts the display to sleep when it’s closed just like Apple’s Smart Cover, but with more security and protection (and sophistication). Read more

Analysts raise AAPL target price in response to Black Friday shopping

Image: businessinsider.com

Image: businessinsider.com

Both Deutsche Bank and Global Equities Research have raised their target price for AAPL – the price they expect the stock to achieve – in response to spot checks of Apple sales on Black Friday, reports Fortune.

After spot-checking Black Friday weekend sales, Deutsche Bank’s Chris Whitmore raised his price target to $625 from $575. “We have become significantly more confident in our near-term estimates for Apple” […]

Global Equities Research’s Trip Chowdhry raised his price target to a Street-high $800 after visiting nine Apple Stores and five Targets and talking to “no less than 300 people.”

Anyone planning to invest on the basis of these numbers might want to dig a little deeper, however …  Read more

Amazon hits the iPad Air with a new commercial mocking Jony Ive

From 9to5Google:

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Amazon has never shied away from quietly mocking Apple’s iPad and that’s why this new Kindle Fire HDX commercial (via Amazon YouTube) and its distinctly British voice has us laughing. Calling it the “magical new iPad Air” in proper British tongue, the commercial is offset with the American accented intro of the 8.9″ Kindle Fire HDX.

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