‘Parenthood’ iPhone ad airs with focus on families and HomeKit devices

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Apple has begun airing a new TV ad to promote the iPhone 5s that focuses on uses by parents within both “Smart Homes” and in everyday family life. The ad, aptly named “Parenthood,” shows how the iPhone can be used to record home video, find a lost dog, monitor the children, and turn off the lights in the living room. The ad comes ahead of HomeKit Smart Home appliance integration with iOS 8 this fall. Sources have also indicated that Apple is developing its own line of connected hardware for the home. Apple’s previous iPhone ad, part of the same “more powerful than you think series” demonstrated various uses for the iPhone in the health and fitness space. You can watch the latest ad below:

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Apple Store iPhone trade-in program launches in Italy, coming soon to Australia

Apple has added another market for its Apple Store iPhone “reuse and recycle” trade-in program: Italy. This is indicated by a new panel inside of the Italy Apple Store listings within the official Apple Store app. The app indicates that Apple is offering trade-ins of older iPhones models for up to €220. This converts to roughly 300 U.S. dollars.

According to a source, Apple is also planning to rollout the same program in Australia as soon as this upcoming week. Apple is said to have been training employees in Australia on the program over the course of the last several days.

The trade-in program allows a user of an older iPhone model (3G and up) to bring the phone in and receive gift card credit toward the purchase of an iPhone 5s, iPhone 5c, or iPhone 4s…

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Here are the first photos of the 5.5-inch iPhone 6’s alleged display part

Apple is gearing up to launch two larger iPhone sizes this fall: a 4.7-inch version and a 5.5-inch model. While the 4.7-inch version has been leaked extensively with a thinner body design, the 5.5-inch model only saw its first significant leak in the form of a dummy model last week. Today, Sonny Dickson has exclusively shared with us a pair of photos claimed to be showing the LCD display component for that larger iPhone with 5.5-inch screen. The photos show the display attached to a ruler that indicates a screen with a diagonal measurement of approximately 14cm:

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That 14cm converts to the 5.5-inches heavily rumored for the next-generation Apple smartphone. While these photos do not provide us with any breakthrough information about the new iPhone, the photos, at best, do show that Apple is already producing components for the larger sized phone and this means that production is likely nearing. Several reports have indicated that the 5.5-inch model will be in short supply upon launch and that the phone may even be released multiple weeks following the 4.7-inch version…

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Photos: Purported physical mockups for new iPad Air show recessed volume rocker & Touch ID

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Somewhat unsurprisingly, photos of physical mockups (dummy units) purportedly representing the next-generation full-sized iPad Air have surfaced. This comes after several weeks of iPhone 6 dummy shots that solely differ by camera angles. These units are generally created by case makers, so they may have some inaccuracies. Nonetheless, here’s what whoever made these physical mockups is expecting based on whatever information they obtained from the Apple supply chain. As you can see in the image above, the next Air appears to be nearly identical in design to the current Air. More images below:

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Review: LifeProof Nüüd is just the right amount of protection for your iPhone 5/5s

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This case has been around for a while, and frankly, I’ve always been a no-case kind of guy. But when I found myself not being as careful with my now almost two-year old iPhone 5, I thought that maybe I should just go all the way. Maybe I should get ahold of one of the more protective cases out there, without going off the deep end and getting something would provide more protection than I need.

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Photos: Purported physical mockups of black and gold 5.5-inch iPhone 6s compared to 4.7-inch model

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This fall, Apple is expected to unwrap two next-generation iPhones with larger displays: a 4.7-inch model and a 5.5-inch higher-end “phablet” variant. While the 4.7-inch model has had physical mockups floating around the web for the past few months, parts or shells for a 5.5-inch model have not been seen until now. Sonny Dickson has sent us photos of a 5.5-inch iPhone 6 physical “dummy” mockup in the Space Gray color (above and below), and he has posted photos of a white and gold model on Twitter:

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