iPhone 8 January 14

AAPL: 99.52

2.13
Stock Chart

Korea’s ET News claims that Samsung will become Apple’s primary supplier of OLED display panels, stating that an agreement has “practically been decided.” Samsung is reportedly gearing-up for the contract with an initial investment of between $2.49B and $3.32B in plant and equipment, rising to $7.47B depending on order levels.

Apple currently uses OLED displays in the Watch. Rumors that it will switch to OLED for the iPhone have been doing the rounds for many years, but have been getting much more specific of late. The switch is said to be happening in 2018, with Apple recently reported to be ‘close to agreement‘ with suppliers. The most recent report named both Samsung and LG as likely suppliers …

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iPhone 8 December 2, 2015

AAPL: 116.28

-1.06
Stock Chart

Apple has consistently worked at making the iPhone ever slimmer, and has been willing to make compromises to achieve that, most notably in battery-life. But with the iPhone 6 and 6s, it is close to the limit on how slim an iPhone can be – and the reason for that is the oldest piece of tech in the phone. The iPhone 6/6s is not very much thicker than the diameter of the 3.5mm headphone jack.

3-5mm

The latest iPod touch shows that Apple has a little more room for manoeuvre (above photo Anandtech, below iFixit).

ifixit

But really not much. If Apple wants to continue the iPhone’s diet, at some point very soon it’s going to have to ditch the 3.5mm headphone socket in favor of an alternative. There are four possible options open to it …  expand full story

iPhone 8 November 25, 2015

AAPL: 118.03

-0.85
Stock Chart

Apple Watch benefits from deeper blacks and greater energy efficiency thanks to OLED technology

Apple is expected to begin shifting iPhones from LCD displays to improved OLED screens starting in 2018, according to Nikkei Asian Review. Currently the display technology is only used by Apple to produce Apple Watch displays while iPhones and iPads use older LCD technology. OLED benefits from greater contrast levels and much deeper blacks as the display only illuminates to present color. This offers energy efficiency that leads to improved battery life compared lighting up the entire display each time. expand full story

9to5toys 

iPhone 8 May 1, 2014

There’s a certain marketing genius to Apple’s tiered pricing for flash storage on its iPhones and iPads. Since customers can’t add storage via a microSD card later, they have to decide in advance how much storage they need, and many of us are going to err on the side of safety, bumping our purchase up to a higher price-band.

Adding $100 or $200 to the price of an iDevice for maybe $5-10 worth of flash storage/controller capacity is an important source of income for Apple, and one of the reasons its margins are so high. Whatever the company makes on a 16GB device, if it can upsell you to a 32GB or 64GB (or even 128GB, in the case of the iPad), almost all of the premium charged on those beefier models is pure profit.

It’s not money Apple would give up lightly, but I do wonder whether it’s sustainable …  expand full story

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