Bloomberg is reporting that the rumored Apple HDTV is being led by iTunes creator Jeff Robbin (introducing iTunes 9, above). Jeff Robbin led Apple to create both the original iPod and iTunes — so obviously he’s the man for the job.
Apple Inc. is turning to the software engineer who built iTunes to help lead its development of a television set, according to three people with knowledge of the project. Jeff Robbin, who helped create the iPod in addition to the iTunes media store, is now guiding Apple’s internal development of the new TV effort, said the people, who declined to be identified because his role isn’t public.
Bloomberg also quotes Piper’s Munster who believes that the HDTV is in prototype, due out late next year or 2013. He also postulates that the Apple TV will have Siri and iCloud functionality. Siri would act as the controller (think Kinect) and iCloud would help deliver user’s content.
In Steve Jobs’ biography, Jobs told Isaacson “that he cracked the code for building an HDTV.” Robbin is an interesting character. Bloomberg explains: