How Steve Jobs helped Barack Obama’s re-election campaign get more social and go viral

Barack Obama’s current Campaign Manager Jim Messina revealed recently that Apple’s CEO Steve Jobs encouraged him to capitalize on technology in ways that are boosting the president’s re-election efforts.

According to Businessweek, Messina quit his gig as the White House deputy chief of staff in January to become Obama’s 2012 campaign manager. He immediately met with executives at Apple, Google, Facebook, Microsoft, DreamWorks, and more to commence a forward thinking stand for office.

“I went around the country for literally a month of my life interviewing these companies and just talking about organizational growth, emerging technologies, marketing,” said Messina to Businessweek.

He further described two conversations that he had with Jobs while still acting as deputy chief. The Apple co-founder told Messina last year that mobile technology—coupled with social—had to be the primary focus in the re-election effort.

“Last time you were programming to only a couple of channels,” said Jobs, while referring to the Web and email. “This time, you have to program content to a much wider variety of channels—Facebook, Tumblr, Twitter, YouTube, Google—because people are segmented in a very different way than they were four years ago.”

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