T-Mobile launches Smartphone Equality, expanding base of customers qualified for financing & special deals

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T-Mobile often rolls out “Un-carrier” initiatives that intend to challenge its competitors (which sometimes get copied), and John Legere’s latest announcement for the company is no different. The T-Mobile CEO shared today that the carrier soon start offering the same financing options to customers with weak credit as it provides for well qualified customers. The program is called Smartphone Equality, and here’s how it works… Read more

T-Mobile CEO predicts Apple Watch will take wearables mainstream in 2015

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In the months leading up to the launch of the Apple Watch next year, early opinions about the smartwatch have been quite mixed. While some believe that the Apple Watch will be as successful as iconic products released ahead of it, including the iPhone, iPad, iPod and Mac, others are more skeptical about how much of an impact the device will truly have.

While the wearables market is forecasted to become over a $5 billion industry by 2018, it hasn’t reached that point just yet. But T-Mobile CEO John Legere certainly thinks it will sooner than later, predicting that the Apple Watch launch in 2015 will be the turning point in which the wearables market goes from niche to mainstream. Read more

Leaked T-Mobile ad hints at plans to cover ETF for switchers

Say what you will about T-Mobile CEO John Legere’s audacious personality (no, really, I’m sure he won’t mind), but under his lead and the company’s Uncarrier campaign the carrier has made quite a few consumer-friendly moves with its policies.

In what the carrier is calling Uncarrier 4.0, the company is likely to announce plans to cover the early termination fees charged to customers switching from AT&T, Verizon, and Sprint during a contract.

That’s according to an ad which leaked and was later pulled. The ad (shown above) was first spotted by Droid-Life which reports the new policy will cover ETF fees up to $350 when you move at least three lines to T-Mobile… Read more