jump ▪ June 25

T-Mobile is upgrading its Jump plan introduced two years ago to allow subscribers to move to new smartphones more frequently than before. The new Jump On Demand option lets you lease a smartphone for a small monthly fee, then trade it in for a new smartphone up to three times per year at no additional cost. For example, a base model iPhone 6 would cost $15 per month to lease with Jump On Demand after trading in an eligible smartphone. expand full story

jump ▪ September 16, 2013

jump ▪ July 10, 2013

Just as several rumors suggested, T-Mobile has announced a new anytime upgrade plan at its press event today. ‘Jump’ will allow for customers to upgrade their phone more often than once every two years for an extra $10 a month every month. The plan will allow customers to trade-in their existing devices for a new one at the same or lower price. After a six month waiting period, customers will be able to upgrade their phone twice every year. The club will kick off on July 14th.

JUMP! from T-Mobile is designed to provide customers with total protection for one of their prized possessions: their smartphones. It offers the freedom to upgrade to a new device more affordably and protects against malfunction, damage, loss or theft — all for just $10 per month, per phone (plus taxes and fees). That’s just $2 more than most customers have been paying for handset protection alone.

“This is one of those things that annoys customers so much,” CEO John Legere said. expand full story

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