Amazon’s Kindle Fire reduces Apple’s lead, but iPad still rules holiday quarter with 58 percent market share

9to5 Staff

Apple’s iPad maintained its market lead throughout fourth quarter of last year even though it lost some ground compared to the previous quarter due to an influx of Android-based tablets. In fact, Amazon’s dirt-cheap Kindle Fire device that costs just $199 saved the day for Android slates, really. This is the gist of the latest survey by research firm Strategy Analytics that was released this morning.

Global tablet shipments reached 26.8 million units in the fourth quarter of 2011— up 150 percent from 10.7 million from the year-ago quarter. Global tablet shipments hit 66.9 million units throughout 2011— a 260 percent increase from just 18.6 million units in 2010. Looking at how tablet vendors performed throughout Q4 2011, the survey recorded a 39.1 percent share for tablets powered by Android. Even though it is a record for tablets driven by Google’s software, Apple sold 15.43 million iPads during the holiday quarter for a healthy 57.6 percent share. This left the remaining 3 percent for tablets outside the Android/iOS tablet duopoly, with Microsoft-driven devices holding onto 1 percent share of the market.

This compares to a Strategy Analytics’ survey for the September 2011 quarter that depicted a 27 percent share for Android tablets in Q3 2011 (up from 2.3 percent in Q3 2010) and 67 percent for iPad (down from 96 percent in Q3 2010). Android tablets are clearly picking up steam, largely based on the success of Amazon’s device that launched Oct. 15, 2011. Still, the iPad is expected to remain king of the hill as analysts expect its lead to maintain throughout 2012.

Strategy Analytics Research Director Peter King opined:

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Pew: Tablet ownership doubled during holidays, bodes well for Apple’s Q1

9to5 Staff

Pew Research published some incredibly impressive tablet sales data over the weekend.  From December to January, tablet ownership almost doubled.

While both the Nook Color and the Kindle Fire were included as tablets (not eReaders) and were hot this holiday season, the iPad is still by far the most popular tablet out there and likely the lion’s share of the 19 percent of American households which now own a tablet.  That translates to many iPads under the Christmas tree.

Tablet ownership increased for certain segments of the population more than others did…

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Did the Kindle outsell the iPad at Best Buy last weekend?

Seth Weintraub

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Some are saying that just because the Kindle sits atop the BestBuy.com “Best Selling” tablets category, it is outselling the iPad 2.

Not so fast.

There is exactly one model of Kindle Fire, while there are about 16 models of iPad, two of which are second and third on the list and iPads make up a majority of the top 15 list.  Did number 1 outnumber #2+#3+#5+#6…?

Could the Fire be the top selling tablet at Best Buy still?  Sure (unlikely), but there is no way to tell from the data provided.

And that’s before you get the to the whole $199, making money on the razor blades business model. Read more

Amazon’s Kindle Fire vs. Apple’s iPad 2

9to5 Staff


With the $199 Kindle Fire out of the gate, the inevitable questions pops into mind: Which is faster overall, the Amazon or Apple tablet?

The comparison isn’t really fair because Amazon skimped on internal components, which was key to its breakthrough $199 price point. An iFixit teardown reveals Texas Instruments’ OMAP 4430 chip inside the device, also  found inside Research In Motion’s BlackBerry PlayBook tablet.

For starters, iPad 2 boots much quicker than the Amazon tablet – again, due to its more efficient dual-core processor and optimized software. Browsing the web? No surprises here either, Safari on iPad 2 stormed ahead, performing noticeably faster than Amazon’s Silk browser which offloads page rendering to the Amazon cloud. One thing to remember: In this test, Kindle Fire was loading Flash content which of course is not supported on Apple’s device.

The iPad 2′s graphics unit, praised for its nine times performance jump, helps with scrolling, which is pretty choppy most of the time on Amazon’s device. One surprising finding is that Kindle Fire streams Netflix smoother than iPad 2, most likely due to the new version of their Android client which is not yet available for Apple’s platform.

This is not the most scientific test in the world, mind you. Again, as 9to5Google noted in its quick review, there’s really no comparing Kindle Fire to iPad 2, be it on the price, overall polish, performance or shininess. As for the speed, mainstream buyers may not be interested in raw specs anymore and Amazon has priced this thing out of the range of the Samsungs and BlackBerrys of this world so it’s more of a competitor to Android tablets than to Apple.

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Netflix promises revamped iPad app “in a few weeks”

9to5 Staff

In addition to a revamped Android version, Netflix said today that a “new tablet experience should be available for members with iPads in a few weeks”. What’s the new tablet experience like? According to a press release and a blog post, Netflix aims to consolidate the app’s user interface across iOS and Android tablets with a “much more immersive” design that manages to cram up twice as many movies and television shows as before without looking cluttered. Neil Hunt, chief product officer at Netflix, says:

In the last 12 months we have seen a threefold increase in how long Netflix members are watching on their tablets. We’re happy to debut a new user experience coinciding with the release of the next generation of devices from industry leaders. The new Netflix interface offers a significant improvement in browsing and searching for TV shows and movies to instantly watch.

Each item in the new interface sports a larger artwork than before and you can swipe between the individual rows of titles. If this sounds familiar, you’re right – a similar experience is built into supported set-top boxes, gaming consoles and other Netflix-ready devices.

Interestingly, the new Netflix software is also available for the Kindle Fire and Nook Tablet. Netflix also offers a free trail, here.

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Amazon Fire “expected to sell well among parents who always buy the wrong thing”

Jake Smith

Funny, because it is true? SNL’s Seth Meyers tackles the Fire vs. iPad debate at 48 secs in (YouTube).

You know, no one is really talking about this, but at a smaller 7 inches and priced at $199, the Kindle Fire is more of an iPod touch competitor than a iPad competitor…at least as far as budgets and capabilities are concerned.

We’ve heard there are some iPod touch price cuts coming on Tuesday which should make them even more competitive.