light verse ▪ February 18, 2014

mountain

Apple’s Your Verse advertising and marketing campaign for the iPad, depicting some of the inspiring ways in which people are using iPads to help with everything from ice hockey coaching to concussion treatment, has been expanded to include mountaineering.

Elevating the expedition is a new addition to the Your Verse microsite illustrating the ways in which mountaineers Adrian Ballinger and Emily Harrington use iPads to assist them with preparing for a climb, navigating the route and live-blogging their experiences and photographs …  expand full story

light verse ▪ January 22, 2014

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