London ▪ August 29, 2014

iTunes Festival London

After bringing the iTunes Festival to the US earlier this year at Austin SXSW, Apple’s annual music event in London kicking off next week has been the focus of much of the company’s attention recently. Earlier this week, Apple’s newly acquired Beats Music began promoting the iTunes Festival with a contest within the app to attend the festival.

Apple will also use its retail stores to further promote the event with iTunes Festival Pins to be worn by retail employees to “spark conversation about the event,” according to an internal document obtained by 9to5Mac. Retail employees will also receive iTunes Festival wristbands and redemption codes for music. Select Apple Stores will also host “music-related events” with local artists, according to the document. expand full story

London ▪ August 26, 2014

London ▪ August 25, 2014

Apple has once again updated the lineup for its upcoming iTunes Festival in London, adding several new musical artists to the schedule, including Mary J. Blige, deadmau5, Tony Bennett, and Ed Sheeran. The addition of 19 more acts brings the current announced total to 40, with another 20+ still to be announced.

The complete list of artists added tonight is below:

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London ▪ August 21, 2014

The Apple TV is showing up as ‘Unavailable for pickup’ at Apple Stores across the U.S., with multiple NY Apple Stores we called saying that in-store stocks had been exhausted by demand created by the promotion offering $25 iTunes credit with every purchase, along with that generated by the upcoming London iTunes festival as well as the recent Lollapalooza livestream. Apple has been promoting the music festival as a good reason to buy the box now … 

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London ▪ August 18, 2014

Apple today announced several new bands and solo artists that will be appearing at the 2014 iTunes Festival in London next month along with Pharrell Williams, Maroon 5 and more for a total of 60 acts. Among the new additions to the lineup are Lenny Kravitz, Ryan Adams, and The Script.

The annual festival will be held in London’s Roundhouse over the course of September, as well as streamed online for viewers around the world. Apple is partnering with radio stations and other outlets in the UK to give away tickets to fans. The complete list of new additions the line up is below:

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London ▪ July 21, 2014

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