ItsOn, a company building software for carriers that provides users with dynamic pricing plans on mobile devices, last year announced plans to partner with one of the big U.S. carriers for its launch early this year. We’ve since learned that the carrier is likely Verizon, and that ItsOn will be launching as a consumer facing MVNO later this month (Verizon and Vodafone who both share ownership of Verizon Wireless are both investors).
There’s no word on exactly what the announcement will consist of or what the ItsOn service will include, but based on the company’s software we expect to see flexible pricing plans that, of course, run on Verizon’s robust LTE network. Despite executives expressing doubts about the service running on iOS devices in previous interviews, we also believe that an iOS version of the service is indeed coming, but at launch the service will initially be limited to other smartphones (likely Android-based). Read more