During this week’s earnings call, Apple CEO Tim Cook answered a question on virtual reality by saying “I don’t think VR is a niche…It’s really cool and has some interesting applications.” It looks like Cook’s statements have some background to them. According to a new Financial Times report, Apple had reportedly been prototyping VR headsets in the past under Steve Jobs in the mid-2000s, but the project was eventually abandoned once the technology was found to still be immature. With new acquisitions and a dedicated VR team, the effort is said to be once again a new focus.
Lytro January 29
Lytro December 3, 2013
Apple is steadily focused on enhancing and innovating the camera system on its hardware, the iPhone in particular, and the tea leaves unsurprisingly suggest we should expect further progress in iPhotography.
The U.S. Patent and Trademark office recently granted Apple a patent entitled ‘producing stereoscopic image,’ as noted by AppleInsider, which describes a process in which two similar images are intelligently combined to create an artificial sense of depth within the photo.
The camera system on the latest iPhone hardware already supports a number of algorithm-driven features such as HDR (high dynamic range) photography in which an over exposed and under exposed image are matched together to produce a greater dynamic range of lighting.
Just last month, the company was awarded a patent describing a Light Field camera with the ability to refocus images already captured hinting at which photography advancements we should anticipate in future hardware. expand full story
Lytro November 26, 2013
A patent granted to Apple today for a Light Field camera – a camera with zero shutter delay and where the focus point can be changed after taking the photo – covers the precise technology Steve Jobs told biographer Walter Isaacson he wanted to use to “reinvent photography.”
He had three things that he wanted to reinvent: the television, textbooks and photography.
Jobs met with Lytro CEO Ren Ng in the summer of 2011, was shown a demo of the company’s Light Field camera and said that that he wanted the company to work with Apple … expand full story
Lytro June 19, 2013