We’re getting word from numerous Apple Stores that the Lion transition has begun. In this photo taken at the 14th St. Apple Store in NYC by a passerby, you can see Apple employees updating Macs as well as some heavy hardware in the foreground. Those are reportedly the new signage packages.
macmini ▪ July 19, 2011
macmini ▪ June 27, 2011
Lifehacker has posted a nifty guide to building a Hackintosh, Mini style. This Hackintosh is very similar to Apple’s Mac Mini in price but more burly in specs. Hackintoshes offer a great way to learn about the innards of computers and how they work.
The end product ran up a price tag of $599.65, which is a very fair price for what you’re getting.
Here’s what you’ll need:
Gigabyte GA-H55N-USB3 Motherboard $104.99
Intel Core i3 Processor i3-540 3.06GHz 4MB LGA1156 CPU $110.00
ZOTAC nVidia GeForce GT240 512 MB DDR3 DVI/HDMI PCI-Express Video Card $84.99
2x2GB Corsair PC3-10666 1333Mhz Dual Chanel 240-pin DDR3 Desktop RAM $43.99
Western Digital 1TB SATA III 7200 RPM 32MB Cache Desktop Hard Drive $59.99 (2TB: $79)
SilverStone SG05BB-450 ALL Black Plastic/SECC Mini-ITX Computer Case with SFX 450W 80+ Bronze Certified/Single +12V rail Power Supply $119.99
Sony Optiarc 8X SATA DVD+/-RW Slim Drive $34.99
StarTech.com MCSATAADAP Micro SATA to SATA Adapter Cable with Power $11.71
Mac OS X 10.6 Snow Leopard $29.00
OPTIONAL: OCZ Agility 120GB SSD $199.99 (note: this is optional and not included in the total cost of the machine)
The squad over at Lifehacker used tonymacx86’s CustoMac Mini tool and a good suite of hardware. While this isn’t as small as a Mac Mini, it is very close and is a lot faster. Check out Lifehacker’s video above on how to set this up and visit their post for a list of hardware. We have to warn you, this isn’t for every computer user, because you need to know how to build your own computer and do a little tinkering.
If a Hackintosh Mini isn’t for you, check out tonymacx86’s guide to making a Sandy Bridge Hackintosh. Intel’s Sandy Bridge processor is rumored to be included in many of the new Macs. Why not go ahead and build one on the cheap? Tonymacx86 has all the answers.
macmini ▪ June 23, 2011
Following a report from earlier this week that claims that Apple is gearing up to launch a new Mac Pro in late July or early August, a reliable source tells 9to5Mac that Apple has referenced a mid-2011 Mac Pro in multiple internal documents. This, of course, is reference to an unreleased Mac Pro. Apple has not upgraded their professional desktop Mac since July 2010. Additionally, these internal documents are said to tout four new core Mac Pro models: 6 cores, 8 cores, 12 cores, and for the first time, 16 cores. This is likely in addition to some custom configurations.
If these internal documents jibe with what Apple will be soon releasing, Mac customers will be able to get their hands on a super-fast 16-core Mac. In addition to these specifications, we hear that Apple has already begun the process of assembling product manuals for the new Mac Pro, corroborating previous claims of a late July or early August launch. Our sources could not confirm if the new rack mountable design, which we detailed, will make its way into the 2011 model.
On a final note, a certain Apple executive has reportedly said the following in an email we’ve seen:
“Apple is investing heavily into Mac Pro”
macmini ▪ November 10, 2008
Apple’s recent success in the technology market is, of course, the result of several factors. The solid hardware, the meticulously maintained and simplified software, and a fantastic retail show from the store floor to the unboxing of its products. They have a total user experience that no one has yet been able to touch.
Something that isn’t talked about much, however, is quite basic: Apple’s product naming strategy. No other company puts as much effort into distilling and simplifying their product naming.
You’ll even notice that when referring to their gadgets, Steve Jobs and other Apple employees refer to them as “iPod” or “iPhone”, not “the iPod” or “the iPhone”. Taking out the definite article anthropomorphizes these products, likening them to a friend or pet.
Because of this, it’s easy to get your head around Apple’s array of products. Just four basic product lines – Macintosh, iPod, iPhone and AppleTV – and not much else besides a few accessories, software and services that Apple sells.
For iPhone and AppleTV, that’s all you need to know. The only other classification information for these two product lines is the memory space. iPhone 8GB, 16GB. AppleTV 40/160GB. Easy.
For iPods and Macs, there are a few more variables. But nowhere will you find confusing model numbers in the product lines.
When Steve Jobs returned to Apple in 1996, he slashed everything that wasn’t profitable and moving forward, simplified the Apple lineup. Gone were the many different clones, the Power Macintosh 8500/180s, the Newton MessagePad 2100/Emate 300 and the Powerbook 1400, 2400 and 3400.
In came the PowerMac G3, the iMac, the Powerbook G3 and then later the iBook, MacPros, MacBooks and MacMini. iPods are no different: Shuffle, Nano, Classic, Touch; no numbers, just names.
Contrast this with Nokia, which sells its solid N-series phone lineup from N70 to N96. Ask all but the most hardened geek what differentiates each one and you’ll get little more than a confused expression. How about the Toshiba G900 or the Samsung F700? – both great phones with forgettable names. It’s hard to have a relationship with an anonymous number.
How about a network product from Linksys or Dlink? My NAS is a Dlink DNS-323 but it doesn’t do domain naming. I love the Linksys WRT54G router line for its hacktasticness, but it’s hard to even identify. The software I use to run it is called DD-WRT. Is that, wert?
Apple calls its wireless product Airport. It has for years. When it adds more features like a Gigabit Ethernet hub and USB hard drive support, it becomes Airport Extreme (I know “extreme” is oh so tired – but stick with me here). The smaller, portable model? Airport Express. Non-techies can get this.
Or how about PC Manufacturers like Dell, HP and Sony, which offer models like the VGN-PR2 or the XPS 420. It’s hard to endear yourself to an XPS-420 unless your name is R2-D2 or C3PO.
Certain other tech companies have had success with real names. The LG Chocolate. The Samsung Blackjack. Motorola’s RAZR, KRZR, etc. But these are the exception rather than the rule.
With the success that Apple has had with its simplified naming strategy, it is a wonder that more technology companies aren’t copying such an obvious success and persist in confusing and alienating their customers.