Imaginative use of iBeacon gives bar patrons free access to Newsstand magazines

ibeacon

A London-based digital publishing company is trialling use of Apple’s iBeacon technology to provide bar patrons with free access to digital versions of two magazines in Newsstand, reports TechCrunch.

The way it works is that the bar buys a subscription, and one or more iBeacons (each little larger than a quarter) unlock the content for customers within range. On iOS devices, the whole process is completely automatic. Once the customer leaves the location, the content is locked again and becomes available for purchase as normal …  Read more