Magazine ▪ March 2


Apple may be able to scale back its advertising budget for the Apple Watch: so far the device appears to be doing just fine in getting multi-page editorial coverage in the world’s fashion magazines. The latest fashion title to run a major feature on the watch is Hong Kong’s East Touch magazine, which is running a four-page spread–and has since made a cover appearance on China’s YoHo! magazine.

The Apple Watch has so far been featured Vogue China, Vogue France, the USA’s Self and the UK’s Style, as well as fashion titles in France and Germany. Apple did, however, have to pay for advertising in the US edition of Vogue. A contributing editor to Vogue also described the Apple Watch as “terrific.”

Check out the other photos from East Touch, and the YoHo! cover, below …  expand full story

Magazine ▪ March 1

Following from features in fashion magazines in France and Germany, the Apple Watch has made its UK editorial debut in Sunday’s publication of Style. Although the Watch is not on the cover of the issue I received, there are four covers circulating — one of them features the Apple Watch as the cover photo. Regardless of whether you get a copy of the magazine with the special cover or not, inside the Watch gets three pages of press coverage.

The main picture features Guinevere Van Seenus wearing a 38mm Apple Watch Sport with Space Grey case and black sport band. The written accompaniment says that the Apple Watch does not convey ‘power, status and discernment’ like a Rolex can but holds back no punches in saying it will ‘wipe the floor with existing smartwatch manufacturers and give mid-market watchmakers a fright’. The magazine compliments Jony Ive in particular, for the design.

Jony Ive has got the tone of the Apple Watch just right. It looks elegant but not standoffish, and as well as the 18 variations of the regular version, there are the 10 Sport options, which come with a lightweight case, strengthened glass and a rubber strap, plus the more expensive Edition range (six models), made from 18ct gold.

expand full story

Magazine ▪ September 10, 2014

9to5-image 2014-09-10 at 2.16.50 PM

International Data Group (IDG) is shutting down Macworld Magazine, the long time Apple periodical according to tweets by staff and conversations I’ve had with personnel.  Dan Miller, Editor, Macworld tweeted the following:
9to5-image 2014-09-10 at 1.41.26 PM

The website will remain open [although as a shell of its former self -ed] with a reduced staff according to Miller, who himself is leaving in a month.

As a former contributor and fan of it is sad to see the publication go. Ironically, the transition from print to digital hastened by Apple’s own iPad and other online tools made the publication one of the last remaining Apple publications in print.

There’s no word yet on the fate of the annual trade show of the same name that has also taken a hit since Apple stopped attending. We’ll update as we hear more.

Update: Dan Miller wrote in to clarify that he never implied that the magazine “would be a shell of its former self”  (even though most of the names and faces that were the backbone of the magazine have been let go). expand full story

Magazine ▪ December 18, 2013

Magazine ▪ December 4, 2013


A London-based digital publishing company is trialling use of Apple’s iBeacon technology to provide bar patrons with free access to digital versions of two magazines in Newsstand, reports TechCrunch.

The way it works is that the bar buys a subscription, and one or more iBeacons (each little larger than a quarter) unlock the content for customers within range. On iOS devices, the whole process is completely automatic. Once the customer leaves the location, the content is locked again and becomes available for purchase as normal …  expand full story

Magazine ▪ August 6, 2013

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