Apple grabs 61.5-percent of global tablet market in Q3, 10 times over closest competitor (Samsung)

Last time we checked with research firm IDC, they listed Apple at 68.3-percent of the worldwide tablet market with approximately 9.3 million units of the iPad 2 shipped in quarter two of 2011. While the firm’s estimates for Q3 saw a drop to 61.5-percent of the market, Apple still leads the market and increased shipments from the 9.3 million in Q2 to approximately 11.1 million units in Q3.

To put that in perspective, Apple’s closest competitor, Samsung, is over 10 times behind with just 5.6-percent of the market. The overall tablet market increased 23.9-percent to approximately 18.1 million units, representing a 264.5-percent increase from the year-ago quarter.

As for where Apple stands in comparison to the overall Android tablet market, IDC expects Android tablet market share to increase rapidly in Q4 from just 33.2-percent in Q3 to 40.3-percent. It’s important to note that IDC recently included “media tablets,” such as Amazon’s Kindle Fire and Barnes & Noble’s Nook Tablet, in their worldwide tablet market estimates. These additions will more than likely account for much of the increase.

This morning, Morgan Stanley significantly raised its forecasts for 2012, predicting Apple could possibly sell 90 million iPads during the year (in addition to 190 million iPhones). The analysts apparently have high hopes for Android 4.0′s ability to offer a competitive alternative to iPad going forward:

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Apple moves up to the #2 spot in Brand Value

Top U.S. Brands via Brand Finance

According to Brand Finance, a London-based research firm, Apple is now second to Google in brand value after a 33% increase to overtake IBM, Microsoft, Wal-Mart, and GE for the first time. The firm attributes Apple’s success to “innovative design, loyal consumer base and well-executed marketing activities.”

Google, sitting in the top spot with a brand value of almost $48.3 billion was up 9% among the top 30 U.S. brands analyzed by the Brand Finance. Other top companies other than Apple and Google all seen a significant drop including Microsoft down 9% to $39 billion, and IBM and AT&T both experiencing decreases from the year previous.

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Apple to take global “portable computers” share for the remainder of 2011

The eye-popping chart above (via Fortune) shows Apple is on course to take control of global market share for portable computers (laptops, notebooks, and tablets) in the second quarter of 2011 – but that’s only as some analysts switch to accounting iPads as computers. Deutshe Bank’s Chris Whitmore, author of the chart, describes his findings:

Within the computing market, we see significant opportunity for Apple to take meaningful share in the second half as the Microsoft / PC ecosystem is relatively stagnant, lacking meaningful new offerings.

Many will be quick to point out the spike is due to taking iPad sales into consideration, a device that many analysts debate shouldn’t be considered as a competitor to notebooks and other portable PCs. However, Apple is steadily gaining ground on Dell, Hewlett-Packard, and Microsoft even without the iPad. Whitmore explains:

On the other hand, Apple will be competing with an upgraded Mac OS, new MacBook Airs (and other forthcoming Macs) and a new iPad iOS. Within the Tablet market, the iPad remains the Gold Standard as competitors struggle for mindshare and traction (note HP’s price cuts on the TouchPad). Meanwhile, competing PC manufacturers have suggested Ultrabooks won’t ramp in material volumes until 2012 due to challenges driving price points meaningfully below Apple’s Air. As such, Apple appears particularly well positioned for more share gains heading into the back-to- school and holiday selling season.

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