marketing ▪ April 15, 2014

Image: amongtech.com

Image: amongtech.com

Another interesting revelation from the ongoing Apple vs Samsung patent trial: concerned about launching attack ads on a company that was a customer as well as a competitor, Samsung sought to persuade Google to “launch a campaign against Apple.”

The then CEO of Samsung Telecommunications America, Dale Sohn, emailed his chief marketing officer to ask:

As you have shared previously, we are unable to battle [Apple] directly in our marketing. If it continues to be Samsung’s position to avoid attacking Apple given its status as as a large customer, can we go to Google to ask them to launch a campaign against Apple based on the many better Android products available in the market for Q4?

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marketing ▪ April 11, 2014

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Following this week’s revelations that Apple SVP of Marketing Phil Schiller is unhappy with the direction of the company’s advertising and agency, and that Apple is considering hiring as many as four new digital agencies to further enhance its advertising efforts, it seems the company has added a formidable new member to its marketing team.

17_london-2012-olympic-logo-pink-blueAd Age reports that Apple has hired Karl Heiselman, who is currently the CEO of the Wolff Olins branding agency. Heiselman will take on an undisclosed role in the company’s marketing arm next month, he confirmed. This won’t be the executive’s first time in Cupertino. Heiselman previously worked for Apple in the ’90s as a design contractor.

At Wolff Olins, Heiselman headed up numerous high tech and high profile branding efforts including Product (RED) for Bono, the 2012 Olympics for London (right) and numerous Microsoft campaigns including the ill-fated Kin. The company also churned out “re-invention” for brands such as Aol, Sony, Skype, Belkin and Firefox… expand full story

marketing ▪ April 8, 2014

Samsung today posted a series of ads for its new Galaxy Pro tablets and with them continues the theme of directly mocking Apple. This time the target is the iPad Air. In one ad called “Multi User” (above), Samsung highlights the ability to have multiple user accounts on the Galaxy Pro tablet, a highly requested feature among iOS users that Samsung notes is still not available on the iPad.

Another ad, titled “Pixel Density” (below) takes on the iPad’s Retina display, claiming that the Galaxy Pro tablet has a better looking display due to a higher pixel density. Samsung’s Tab Pro 10.1 2014 tablet includes a resolution of 2560 x 1600 with a pixel density of 299 compared to the iPad’s 2048 x 1536, 264 ppi display.  expand full story

marketing ▪ March 17, 2014

Screen Shot 2014-03-17 at 5.34.36 PM

Apple’s former Vice President of Marketing Allison Johnson talked about her time at Apple during the 99U conference, as reported by Cult of Mac. Johnson now works with companies like Jawbone and Anki.

In the video, Johnson discusses her time working with Steve Jobs, including his response to the iPhone 4 “antenna-gate” issue. Johnson describe’s Jobs as being “so sad and so angry” about the problem, declaring that Apple would not be the kind of company that people regarded negatively.

She also talks about her role (and Jobs’) in marketing the original iPhone and other key events in the six years she was in charge of the company’s marketing.

The full twenty-five minute interview is included below:

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marketing ▪ December 30, 2013

marketing ▪ December 18, 2013

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