Apple Store promoting upcoming iTunes Festival w/ pins and wristbands, music-related events

iTunes Festival London

After bringing the iTunes Festival to the US earlier this year at Austin SXSW, Apple’s annual music event in London kicking off next week has been the focus of much of the company’s attention recently. Earlier this week, Apple’s newly acquired Beats Music began promoting the iTunes Festival with a contest within the app to attend the festival.

Apple will also use its retail stores to further promote the event with iTunes Festival Pins to be worn by retail employees to “spark conversation about the event,” according to an internal document obtained by 9to5Mac. Retail employees will also receive iTunes Festival wristbands and redemption codes for music. Select Apple Stores will also host “music-related events” with local artists, according to the document. Read more

iTunes Festival 2014 schedule updated with new acts including Mary J. Blige and deadmau5

Screen Shot 2014-08-26 at 2.10.11 AM

Apple has once again updated the lineup for its upcoming iTunes Festival in London, adding several new musical artists to the schedule, including Mary J. Blige, deadmau5, Tony Bennett, and Ed Sheeran. The addition of 19 more acts brings the current announced total to 40, with another 20+ still to be announced.

The complete list of artists added tonight is below:

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Apple Store app giving away free Holiday Playlist this week

As we’ve previously reported, Apple began giving away select paid apps in its Apple Store app recently as an added incentive to download and check out the app.

This week in particular Apple has replaced the free app with free music from iTunes instead. The playlist is appropriately holiday themed and features songs such as Silent Night by Kelly Clarkson and The First Noel by Mary J Blige. Read more