iPad helps iOS maintain lead against Android as most valuable mobile ad platform

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Opera MediaWorks is out today with its latest report on the state of mobile platforms for Q3 2013. The report, which gathers data from billions of ad impressions each month, notes that iOS continues the lead for mobile advertising, with around 44.4% of all ad requests and 50% of revenue on its platform. That’s compared to 31.32% for Android, but the lead for Apple is mostly thanks to gains from iPad.

Remove tablets from the equation and ad impressions on iPhone and Android smartphones fall to just 31% vs. 30.3%:

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FedEx Mobile iOS app gets ‘Delivery Manager’ with customized delivery options, lets users sign for packages

FedEx has updated its iOS app today providing users with access to sign up and use a new FedEx Delivery Manager feature to customize delivery options and even sign for packages directly from within the app.

Once users have signed up for Delivery Manager, they will be able to schedule deliveries, provide instructions for pending deliveries, and even sign for packages using the universal app for iPhone and iPad. Other delivery options that users can customize include: Deliver to another address, Schedule a vacation hold, and Hold your package at a FedEx location.

Get convenience and flexibility for deliveries to your home. You can view upcoming deliveries to your home address, get status updates, or request to schedule a delivery by choosing your preferred date, time, or date and time combination. Or you can request FedEx to deliver to another address — in your neighborhood or across the U.S. — or select from free options such as Hold at FedEx Location.

The new Delivery Manager feature is initially only available for residential deliveries within the US. Users interested in signing up or learning more about the new feature can do so at fedex.com/delivery.

The updated FedEx mobile app is available on the App Store now.

Report claims Microsoft roadmap has iOS/Android support scheduled for fall 2014

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Since we first heard rumors that Microsoft was working on Office for iOS as far back as 2011 and got a look at alleged leaked images of an iPad app that Microsoft later denied were real, every couple of months we’ve seen reports that say the app is coming soon. First it was November 2012, then early 2013, and others claimed “sometime after” March 2013. The latest rumor: Microsoft has Office for iPhone and Android is scheduled for fall 2014.

ZDNet claims to have got its hands on Microsoft roadmap for next year and says on it is “iOS/Android support for Office”: Read more

Nuance launches ‘Voice Ads’ platform to bring a Siri-like experience to mobile advertising

If Nuance gets its way with the just announced ‘Voice Ads’ mobile advertising platform, soon every mobile ad could include Siri-like functionality that lets you communicate with and ask questions about the product being advertised.

Nuance, the company behind the voice recognition module now used in Apple’s Siri, today announced a new project to bring its voice recognition technology to the mobile advertising world. The basic concept of the new platform, which Nuance made available through an SDK for advertising companies, is to bring a two-way, interactive conversation to mobile ads. As highlighted by Nuance in the video above, ads that implement the Voice Ads platform will allow users to engage in a Siri-like conversation with an advertisement:

Nuance Voice Ads gives mobile advertisers and creative agencies an opportunity to go beyond the limitations of the four-inch mobile device screen and create a conversation with consumers through the power of voice recognition. Voice Ads finally creates an opportunity for brands to deepen the relationship with their consumers, with targeted interactive ads that deeply engage their core audience – much in the way that the world’s most popular mobile personal assistants have deepened consumers’ relationship with their mobile phones.

In the demo above, Nuance shows an advertisement for a fictional deodorant brand that uses a magic 8-ball theme to answer any question that users might have. The ad of course ends in a pitch for the product in question, as you might expect. Other ads could allow users to ask specific questions about a product’s release date or specs…
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LinkedIn introduces updated iPhone and Android apps, releases HTML 5 mobile site

LinkedIn has announced a new HTML 5 optimized page for mobile browsers and updated iPhone and Android apps with 2-10X speed increases.

The new app is now focused around four key areas: Updates, Inbox, You, and Groups & More.

The Inbox will allow you to view your messages and invitations in one centralized location. The You area presents your profile, connections, and to share updates. Lastly, LinkedIn is now introducing their most requested feature Groups, into the app.

Interestingly, LinkedIn also announced their mobile platform is growing 400 percent year-over-year. Check it out in your mobile browser, or hit the download links below:

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