Introduced at iPhone 5s event, M7-integrated Nike+ Move fitness app launches

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Introduced by Apple at the September 10 iPhone 5s event, Nike has launched its Nike+ Move application for the iPhone 5s. The app was originally scheduled to arrive on November 6th alongside the new FuelBand SE hardware, but it appears that Nike unleashed the program a bit early.

The application requires an iPhone 5s as it is completely based off of the new iPhone’s M7 motion co-processor chipset. The M7 chip, which Apple plans to integrate with its own mapping software next year, works with the iPhone’s motion sensors (like the compass and accelerometer) to provide by reliable data while simultaneously improving the phone battery’s overall efficiency.

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