Opinion: Apple TV should get these 10 updates at next week’s event, but probably won’t

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Nearly eight years have passed since Apple released the first-generation Apple TV, a product originally hyped as “something really special” but quickly demoted to a “hobby” after initial sales fizzled. The second-generation version arrived with much less fanfare in late 2010, and the modestly tweaked third-generation model got a mere five-minute launch at a March event three years ago. Since then, there’s been plenty of evidence that Apple was working on updated hardware, a major partnership with cable companies, and major new content deals, but apart from the quiet addition of new channels, nothing’s actually happened.

Since total Apple TV sales remain soft by comparison with Apple’s other product lines, next week’s fashion-focused and celebrity-packed Apple Watch special event would be a great opportunity to launch an updated Apple TV to a broader audience. The current-generation Apple TV is older than its predecessor was when Apple replaced it, and there are at least 10 software and hardware tweaks that could fundamentally improve the Apple TV experience. Here’s our list of 5 features Apple TV really needs, and 5 features it would really benefit from having…

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Bloomberg reiterates new Apple TV incoming, April introduction and Christmas launch

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Following our reports in recent months that Apple was looking to introduce a revamped Apple TV set-top box sometime around the month of March, Bloomberg is out with its own report today confirming much of what we’ve already reported. The report claims Apple is currently planning to launch the new Apple TV set-top box as early as April:

Apple Inc. (AAPL) is planning to introduce a new Apple TV set-top box as early as April and is negotiating with Time Warner Cable Inc. and other potential partners to add video content, according to people with knowledge of the matter.

In January we reported that Apple was working testing the new box that could include a revamped operating system and possibly app and game support for sometime in the first half of 2014. We also reported that Apple was testing upgraded hardware that included built-in AirPort Express 802.11ac router functionality and versions that include a built-in TV tuner to control existing cable boxes. Most recently we reported that code in recent builds of iOS 7 point to refreshed hardware, at least internally. Bloomberg today confirmed a couple of the same details including a new interface for navigating content. It also said the hardware will include a faster processor.

Bloomberg adds that a launch of the product is currently planned for Christmas but that might change if Apple isn’t able to nail down deals with content partners in time. Content from Time Warner has been rumored to be arriving soon for quite a while now, but negotiations are still ongoing according to Bloomberg’s report from today.

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