New York Post ▪ July 14, 2014

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Apple agreed to acquire Beats for several reasons: for the streaming music service, for the headphones, for the speakers, and to bring Dr. Dre and Jimmy Iovine into the Cupertino fold. But the New York Post believes that Apple is seeking help from the Beats team for another important area of the Apple business: advertising. It’s no secret in the technology and advertising world that Apple could not be anymore displeased with the services as of late from longtime ad partner TBWA, and unnamed ad agency executives are said to believe that the Beats team could improve Apple’s ads:

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New York Post ▪ May 8, 2013

Apple-store-flood

The New York Post reports that the flagship Fifth Avenue Apple Store in Manhattan was flooded following heavy rain in the city this morning due to a leak in the retail store’s roof. The flood apparently began shortly after opening at approximately 8 a.m while around 15 customers were shopping in the store. According to reports from NY Post, employees blamed construction completed on the location last year for the leak: expand full story

New York Post ▪ January 6, 2013

New York Post ▪ December 3, 2012

New York Post ▪ July 30, 2012

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