This is Healthbook, Apple’s major first step into health & fitness tracking

Seven years out from the original iPhone’s introduction, and four years past the iPad’s launch, Apple has found its next market ripe for reinvention: the mobile healthcare and fitness-tracking industry. Apple’s interest in healthcare and fitness tracking will be displayed in an iOS application codenamed Healthbook. I first wrote about Apple’s plans for Healthbook in January, and multiple sources working directly on the initiative’s development have since provided new details and images of Healthbook that provide a clearer view of Apple’s plans for dramatically transforming the mobile healthcare and fitness-tracking space…

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Introduced at iPhone 5s event, M7-integrated Nike+ Move fitness app launches

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Introduced by Apple at the September 10 iPhone 5s event, Nike has launched its Nike+ Move application for the iPhone 5s. The app was originally scheduled to arrive on November 6th alongside the new FuelBand SE hardware, but it appears that Nike unleashed the program a bit early.

The application requires an iPhone 5s as it is completely based off of the new iPhone’s M7 motion co-processor chipset. The M7 chip, which Apple plans to integrate with its own mapping software next year, works with the iPhone’s motion sensors (like the compass and accelerometer) to provide by reliable data while simultaneously improving the phone battery’s overall efficiency.

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New iWatch concept brings iOS 7 to Nike Fuel Band-style accessory

(via Dribbble)
(via Dribbble)

A very cool iWatch concept made by Thomas Bogner takes a very different approach to the highly anticipated and rumored wearable computer by Apple: Bogner imagines the device borrowing influence from the Nike Fuel Band with iOS 7 design language and features.

We recently ran a poll asking readers to vote on the best of various iWatch concepts, most of which look more like a traditional watch than something Apple created, but a much smarter Nike Fueld Band-style wearable computer could just what the doctor ordered.

Bogner’s iWatch concept features Siri-style voice input for apps like Mail, Messages, and Calandar, and Music control, and features integrated Nike fitness software like Apple’s iPhone and iPod touch. Read more

Nike launches more durable, Bluetooth 4.0 ‘FuelBand SE’, available alongside new apps on Nov. 6

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In line with my report from earlier this month, Nike has taken the wraps off of its brand-new Fuel Band. The FuelBand is Nike’s fitness tracking device that is worn around the wrist, and it has been popular (including within Apple’s upper ranks). The new version, officially called Nike FuelBand SE, makes improvements to the design that focus on color, durability, and connectivity. As I reported, the new FuelBand is more durable, more water-resistant, and connects to devices via Bluetooth 4.0 Low Energy (LE) technology:

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Nike schedules Oct. 15 event; more durable, battery-efficient FuelBand incoming

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Nike has scheduled a Tuesday, October 15th media event in New York City to discuss “the future of the digital world and physical activity.” Besides that, the company has been light on official details about what will be announced. However, we’ve been hearing about an upcoming Nike fitness/digital-related event for the past few weeks, and we are expecting a successor the popular Nike FuelBand fitness device to be announced. The event was originally planned for November, but perhaps the upcoming announcements from competitor Fitbit put pressure on Nike to move up its timeline…

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