Nike ▪ October 4, 2014

Nike ▪ September 10, 2014


Lisa Armstrong, a contributing editor to Vogue and former Fashion Writer of the Year in the UK, has provided a fashion industry verdict on the Apple Watch – and if she speaks for the rest of the fashion world, Apple should be feeling pretty happy right now. Writing in the Telegraph, she said:

The Apple Watch […] looks terrific, although most of us will deploy a fraction of its potential. Would I like one? Yes. I love watches, and I’m a sucker for a good looking gadget […] [With the Apple Watch] the company is entering the style arena. It should be one hell of a show.

Apple always knew that the watch would need to succeed as a fashion accessory every bit as much as a gadget. The above image – from the Apple website – tells its own story… expand full story

Nike ▪ August 4, 2014


Apple is giving its social media department a significant shot in the arm this week. The Cupertino-based company has hired Musa Tariq, the former social media chief for both Nike and Burberry. At Nike, Tariq ran general social media marketing as well as social media partnerships with athletes across all Nike product platforms, and at Burberry he led “strategy and innovation” for social media…

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Nike ▪ July 16, 2014

Nike ▪ July 10, 2014

Nike is today launching a brand new app called Nike Football (or Nike Soccer in the US), that will act as a hub for all things Nike Football from exclusive content and Q&A sessions with athletes to the latest product launches for the company’s line of football products. Nike is also including some social features that let users organize their own pick-up games, trash talk among friends and teammates, and more: expand full story

Nike ▪ June 19, 2014

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