‘Get a Mac’ ad creator leaves TBWA/Media Arts Lab, new clients include Samsung and Microsoft

Creator of Apple’s “Get a Mac” ad campaign, Scott Trattner, is leaving his role as executive creative director at TBWA/Media Arts Lab. He was responsible for the creative development of many Apple product ads from the iPod, iPhone and iPad to Mac, iTunes and iCloud. According to Ad Age, after years of focusing mostly on Apple campaigns at TBWA/Media Arts Lab, Trattner will take a new role at 72andSunny to work as one of three creative directors with clients, including Samsung, Xbox 360, Hewlett-Packard, Activision and Nike.

“Scott’s track record for creating colossal impact on behalf of his clients is second to none,” said 72andSunny CEO John Boiler in a statement. “His work has not only shaped one of the biggest brands in the world, but redefined industries.”

Most notably, 72andSunny was responsible for Samsung’s “Next Big Thing” Galaxy S II campaign that “launches the Samsung Galaxy S II by challenging blind allegiance to Apple’s inferior products”. 72andSunny is also behind many Call of Duty ads and campaigns for other Activision games.

Apple’s most recent ads featuring Apple Genius Bar employees, which aired during the Olympic Games in London, were not well received due to their lack of focus on an actual product and the fact they assumed customers were not knowledgeable. Apple later removed the videos from both their website and YouTube channel.

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How to watch official BBC Olympics coverage from the US

For Americans, coverage of the Olympics in London is mainly limited to NBC’s video stream offerings. Unfortunately, the network’s coverage, especially online, is receiving a ton of complaints as witnessed by the #nbcfail hashtag on Twitter. Fortunately, there is a way to bypass NBC altogether and take advantage of the BBC’s official live stream coverage from inside the U.S. of almost every major event. There is not much to it; all you have to do is use a DNS routing service to get around the BBC’s region blocked streams. Below is a quick guide courtesy of Lifehacker that uses the Unblock Us service. It is free for a week, and then it is $5 for the month.

First, you will have to sign up for the service on its website. Once that is finished, you can configure the service for BBC using the steps below:

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