According to Israeli publication Calcalist.co.il, Apple has purchased PrimeSense, the company behind the original Microsoft Kinect’s technology somewhere near a valuation in the $345M range. According to the report, a delegation of PrimeSense senior executives visited Apple’s engineering offices in recent days. The purchase would bolster Apple’s living room TV interface offerings and allow Apple to add controls with body movements and hand gestures to its products.
Calcalist reported in July that Apple was mulling a purchase for somewhere in the neighborhood of $280M. PrimeSense had issued a denial that it was in talks to be bought by Apple. As we know with past history surrounding these type of matters, company denials don’t often mean much in the grand scheme of things.
Apple purchased Israeli Flash chip optimization company Anobit in late 2011 for $400M+, also originally reported by Calcalist. The company now functions as one of Apple’s R&D centers in-country… Read more