Apple so rattled by ‘Next Big Thing’ ads, it almost changed ad agency, claims Samsung

Apple senior VP of marketing Phil Schiller was so concerned about Samsung’s Next Big Thing ad campaign, in which the company poked fun at Apple customers, that he emailed Tim Cook to suggest a change of ad agency to fight back – according to a claim by Samsung lawyer Jon Quinn.

The Verge reports that Quinn made the claim in his opening arguments in the patent trial in which Apple is accusing Samsung of violating five of its iOS-related patents.

Quinn says Schiller became “obsessed” with the campaign, writing CEO Tim Cook to suggest the company look into using another ad agency instead of its mainstay TBWA\CHIAT\DAY. That even led to Apple board discussions over the issue, Quinn added …

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What are the five iOS features Apple is claiming that Samsung (or Google) stole?

samsung-galaxy-s4-vs-apple-iphone-5

With the second patent battle between Apple and Samsung now underway, we thought it would be useful to look at each of the five features Apple claims Samsung (or Google) stole from iOS.

The patents are, of course, worded in the usual dense legaleze. If you want to read them for yourself, you can find them on the US Patent and Trademark Office website in the links below. But here’s my reading of what each one is about, in plain English …  Read more

Is Android the real target of latest Apple vs Samsung patent battle that starts today?

Photo: Reuters

Photo: Reuters

Pieces in The New York Times and The Wall Street Journal suggest that the real target of Apple’s second courtroom patent battle with Samsung may be Android.

Some features in Samsung devices that Apple objects to are part of Google’s Android operating system, by far the most popular mobile operating system worldwide, running on more than a billion devices made by many manufacturers. That means that if Apple wins, Google could have to make changes to critical Android features, and Samsung and other Android phone makers might have to modify the software on their phones …

Jury selection begins today for the second patent case between the two companies after mediation attempts failed. Apple is seeking around $2B in damages for five patents it alleges Samsung has violated, while Samsung is counter-claiming that Apple is in violation of two of its own patents.

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Oops! Apple revealed confidential deal with Nokia while seeking damages from Samsung for the same thing

Photo: REUTERS/Dado Ruvic

Photo: REUTERS/Dado Ruvic

FOSS Patents discovered that while Apple was asking a court to sanction Samsung for using confidential information about a patent deal between the Cupertino company and Nokia, Apple inadvertently made the very same information public.

As part of a patent dispute between Apple and Samsung, Apple was required to share the terms of the patent licensing deal with Samsung’s lawyers, Quinn Emanuel. The agreement was that the documents – marked Highly Confidential – Attorneys’ Eyes Only - would only be viewed by the lawyers. Instead, Quinn Emanuel passed them onto Samsung execs, who allegedly used the information as ammunition in the company’s own patent negotiations with Apple …  Read more

Apple speaks out against patent trolls after facing a record 92 lawsuits in three years

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Photo: edudemic.com

arsTechnica drew our attention to some unusually forthright comments from Apple’s lawyers on the subject of patent trolls, in a public FTC filing. Apple revealed that it had been the subject of 92 lawsuits by patent assertion entities over the course of the past three years, more than any other company.

Apple has rarely lost on the merits. But victory figures are small consolation, because in every one of these cases, Apple has been forced to bear its legal fees. This reality is the lifeblood of the patent assertion industry… Indeed, the opening line of many negotiations is some form of, “What we’re asking for is less than it will cost you to litigate this case to judgment.” It should come as no surprise, then, that despite its success in litigating the merits, for business purposes Apple has agreed to a settlement in 51 of the 57 closed cases.

Apple’s legal team used particularly direct language when referring to Lodsys, a company which claims to hold a patent on in-app purchases and which litigates against small developers who cannot afford the legal costs of fighting the case …  Read more

Apple mood-based advertising patent is another hint of company’s new obsession with body sensors

Image: techbeat.com

Image: techbeat.com

An intriguing patent application by Apple to deliver mood-based advertising contains what could be read as a strong hint that the rumored iWatch will, as we’ve speculated in the past, major on sensor technology.

In addition to describing ways of assessing mood by such clues as likes in social media, type of applications used and music playing, the patent also lists physical characteristics that could be used:

Mood-associated physical characteristics can include heart rate; blood pressure; adrenaline level; perspiration rate; body temperature; vocal expression, e.g. voice level, voice pattern, voice stress, etc.; movement characteristics; facial expression; etc …  Read more