Samsung wanted Google to do its dirty work in attacking Apple

Image: amongtech.com

Image: amongtech.com

Another interesting revelation from the ongoing Apple vs Samsung patent trial: concerned about launching attack ads on a company that was a customer as well as a competitor, Samsung sought to persuade Google to “launch a campaign against Apple.”

The then CEO of Samsung Telecommunications America, Dale Sohn, emailed his chief marketing officer to ask:

As you have shared previously, we are unable to battle [Apple] directly in our marketing. If it continues to be Samsung’s position to avoid attacking Apple given its status as as a large customer, can we go to Google to ask them to launch a campaign against Apple based on the many better Android products available in the market for Q4?

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Apple’s expert witnesses explain why Samsung owes Apple $2B for patent infringements

Image: CNET

Image: CNET

With Samsung having argued in its opening statement that the $2B sum being claimed by Apple for five alleged patent violations was “a gross, gross exaggeration,” Apple called two expert witnesses to explain why it believes the sum is reasonable.

Re/code reports that first MIT professor John Hauser carried out a form of trade-off analysis to determine the value of individual features to customers.

Apple used a similar analysis from Hauser in the first Apple-Samsung trial in which he found customers might pay as much as $100 more for a Samsung phone that included patented features …

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‘Beating Apple is #1 priority, everything must be in context of beating Apple’ – internal Samsung docs

samsung

Documents revealed by the second Apple vs Samsung patent trial are not just giving us a peek behind the corporate curtains at 1 Infinite Loop, but also a glimpse into Samsung’s Seoul boardroom. A slide from a Samsung business forecast from 2011 shows the company viewing “beating Apple” as its number one priority for 2012 …  Read more

Apple so rattled by ‘Next Big Thing’ ads, it almost changed ad agency, claims Samsung

Apple senior VP of marketing Phil Schiller was so concerned about Samsung’s Next Big Thing ad campaign, in which the company poked fun at Apple customers, that he emailed Tim Cook to suggest a change of ad agency to fight back – according to a claim by Samsung lawyer Jon Quinn.

The Verge reports that Quinn made the claim in his opening arguments in the patent trial in which Apple is accusing Samsung of violating five of its iOS-related patents.

Quinn says Schiller became “obsessed” with the campaign, writing CEO Tim Cook to suggest the company look into using another ad agency instead of its mainstay TBWA\CHIAT\DAY. That even led to Apple board discussions over the issue, Quinn added …

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What are the five iOS features Apple is claiming that Samsung (or Google) stole?

samsung-galaxy-s4-vs-apple-iphone-5

With the second patent battle between Apple and Samsung now underway, we thought it would be useful to look at each of the five features Apple claims Samsung (or Google) stole from iOS.

The patents are, of course, worded in the usual dense legaleze. If you want to read them for yourself, you can find them on the US Patent and Trademark Office website in the links below. But here’s my reading of what each one is about, in plain English …  Read more

Is Android the real target of latest Apple vs Samsung patent battle that starts today?

Photo: Reuters

Photo: Reuters

Pieces in The New York Times and The Wall Street Journal suggest that the real target of Apple’s second courtroom patent battle with Samsung may be Android.

Some features in Samsung devices that Apple objects to are part of Google’s Android operating system, by far the most popular mobile operating system worldwide, running on more than a billion devices made by many manufacturers. That means that if Apple wins, Google could have to make changes to critical Android features, and Samsung and other Android phone makers might have to modify the software on their phones …

Jury selection begins today for the second patent case between the two companies after mediation attempts failed. Apple is seeking around $2B in damages for five patents it alleges Samsung has violated, while Samsung is counter-claiming that Apple is in violation of two of its own patents.

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Oops! Apple revealed confidential deal with Nokia while seeking damages from Samsung for the same thing

Photo: REUTERS/Dado Ruvic

Photo: REUTERS/Dado Ruvic

FOSS Patents discovered that while Apple was asking a court to sanction Samsung for using confidential information about a patent deal between the Cupertino company and Nokia, Apple inadvertently made the very same information public.

As part of a patent dispute between Apple and Samsung, Apple was required to share the terms of the patent licensing deal with Samsung’s lawyers, Quinn Emanuel. The agreement was that the documents – marked Highly Confidential – Attorneys’ Eyes Only – would only be viewed by the lawyers. Instead, Quinn Emanuel passed them onto Samsung execs, who allegedly used the information as ammunition in the company’s own patent negotiations with Apple …  Read more

Apple speaks out against patent trolls after facing a record 92 lawsuits in three years

apple

Photo: edudemic.com

arsTechnica drew our attention to some unusually forthright comments from Apple’s lawyers on the subject of patent trolls, in a public FTC filing. Apple revealed that it had been the subject of 92 lawsuits by patent assertion entities over the course of the past three years, more than any other company.

Apple has rarely lost on the merits. But victory figures are small consolation, because in every one of these cases, Apple has been forced to bear its legal fees. This reality is the lifeblood of the patent assertion industry… Indeed, the opening line of many negotiations is some form of, “What we’re asking for is less than it will cost you to litigate this case to judgment.” It should come as no surprise, then, that despite its success in litigating the merits, for business purposes Apple has agreed to a settlement in 51 of the 57 closed cases.

Apple’s legal team used particularly direct language when referring to Lodsys, a company which claims to hold a patent on in-app purchases and which litigates against small developers who cannot afford the legal costs of fighting the case …  Read more

Apple mood-based advertising patent is another hint of company’s new obsession with body sensors

Image: techbeat.com

Image: techbeat.com

An intriguing patent application by Apple to deliver mood-based advertising contains what could be read as a strong hint that the rumored iWatch will, as we’ve speculated in the past, major on sensor technology.

In addition to describing ways of assessing mood by such clues as likes in social media, type of applications used and music playing, the patent also lists physical characteristics that could be used:

Mood-associated physical characteristics can include heart rate; blood pressure; adrenaline level; perspiration rate; body temperature; vocal expression, e.g. voice level, voice pattern, voice stress, etc.; movement characteristics; facial expression; etc …  Read more

Apple explores customizable layers for future Apple Maps app – new patent application

layersappl

We’re pretty selective in the Apple patent applications we cover here, simply because Apple patents all kinds of things for all kinds of reasons, and for every one of them that makes it into an Apple product, there are hundreds of others that never will. But this is one we think might.

The core concept is nothing new: layered maps. The existing Apple Maps app already allows us to choose between standard mapping, satellite view or both, and Google Maps on the web allows us to switch on or off layers like traffic, weather, public transit lines and so on. But what the Apple patent application describes would, if you’ll excuse the pun, take this idea to a whole new level …  Read more

Apple working on innovative solar charging system for MacBooks, iPads and iPhones

solar1

An innovative approach to solar charging revealed in an Apple patent application published today (via Patently Apple) could make it more practical to power both MacBooks and iOS devices from the sun.

The voltage and power generated by a solar panel varies with the amount of sunlight. To turn the power supply into something that can safely be used by an electronic device, you need a converter or regulator to deliver the correct specs to the device, adding cost and bulk to the panel.

What the Apple patent describes is building the necessary power management circuitry into the MacBook, iPad or iPhone so that it can accept whatever power the panel supplies. This potentially allows for cheaper and more portable panels …  Read more

Samsung fails to obtain Presidential veto from Obama for Apple/ITC import ban case

Samsung-Gavel

With a U.S. import ban previously issued by the ITC set to lock out certain Samsung devices at midnight last night, Bloomberg reports that the company has failed to obtain a veto from President Barack Obama:

The Korean company had argued that the ban should be overturned on public policy grounds, especially since a similar order it won against Apple was vetoed by the administration in August. Samsung can now seek a delay in the ban from a U.S. appeals court that will consider the entire case on legal grounds.

“After carefully weighing policy considerations, including the impact on consumers and competition, advice from agencies, and information from interested parties, I have decided to allow” the import ban to proceed, Obama’s designee, U.S. Trade Representative Michael Froman, said in a statement today.

In August, the US International Trade Commission ruled in favor of Apple and issued a sales ban on certain infringing Samsung devices in a long-running case that stemmed from a countersuit originally filed by Apple back in 2011. The news came shortly after the Obama administration’s decision to veto an ITC import ban on certain iPhone and iPad models that Samsung won in a separate case. Like Apple, Samsung was going to attempt to get a veto on the decision by the US President, the only person with the power to overturn ITC import bans.  Read more