Forrester relents: Recommends Macs for business because your boss wants one

IT managers’ thinking is influenced by a myriad of business factors, including research studies advising them not to adopt Apple’s computers. But their attitude is changing as Forrester Research, one of the most outspoken proponents of the Mac-free business environment, now backpedals on their 2008 report which called for a total banishment of Macs in the workplace – even for the most mundane tasks such as handling email.

According to the Fortune’s Philip Elmer-DeWitt, a new Forrester survey (available for sale on the corporate card here) of 590 IT managers, Mac users comprise “the 17 percent of information workers who use new technologies and find innovative ways to be more productive and serve customers more effectively”. Wow, talk about change in stance. But wait, there’s more. “Mac users are your HEROes and you should enable them not hinder them”, the report concludes, HEROes being a Forrester acronym for Highly Empowered and Resourceful Operatives.

Just like with iPhone, “Macs are being freewheeled into the office” by corporate higher-ups – typically executives, sales reps and other workaholics – who rely on MacBook Pro machines rather than Windows notebooks which “are slowing them down”:

Employees want their PCs to boot in 10 seconds, not 10 minutes, and they don’t want to have to get a cup of coffee while opening a 20 MB spreadsheet in Excel. They’re drawn to uncluttered Macs — especially those with solid-state drives, which are more responsive and boot in seconds.

That, and the looks…

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Early biography publication “not related to any decline” in Steve Jobs’s health (BONUS: front and back cover detailed)


Image courtesy of Simon & Schuster. Click for larger.

The official Steve Jobs biography, which is based on forty interviews and set for publication by Simon & Schuster November 21, sports the memorable front cover shot depicting Apple’s leader touching his guru-like beard, his eyes piercing intensely at the camera and eyebrows slightly lifted as if he is imagining Apple’s next big thing. That image, also found on Apple’s recently revamped PR website under the Apple Leadership section, is the Albert Watson portrait taken in 2009, author Walter Isaacson revealed in a private email exchange with Fortune’s Philip Elmer-DeWitt. The back cover?

The back is a Norman Seeff portrait of him in the lotus position holding the original Macintosh, which ran in Rolling Stone in January 1984. The title font is Helvetica. It will look as you see it, with no words on the back cover.

More important to Apple fans, the earlier than expected book launch – which had been originally pinpointed for March 6, 2012 – has nothing to do with the state of Steve Jobs’s health, Isaacson told Fortune’s Elmer-DeWitt. Apple’s boss has gone on an indefinite sick leave in January 2011, his third health-related leave of absence from the company he co-founded. Here’s from Isaacson:

It’s actually not related to any decline. I turned most of the book in this past June. It’s now all done and edited. The March 2012 date (or whatever date it was) was never a deeply-considered pubdate. Like the original cover design, it came about because the publisher wanted to put something in the database last spring.

This is obviously an important tidbit for Apple fans concerned about Steve’s well-being. Go past the fold for the publisher’s long description of the book.  The book is available for Pre-Order at Amazon for $20.

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