plastic ▪ September 13, 2013

Following the release of the new iPhone 5s and iPhone 5c, Microsoft has uploaded a video poking fun at the new Apple smartphones. The video pretends to be a “fly on the wall” during an Apple product development meeting, apparently attempting to make fun of the plastic materials and colors of the 5c.

The videos don’t exactly position Windows Phone against iOS, simply taking jabs at iOS without explaining any benefits of the Microsoft platform.

The ad also mentions iWatch development and the new gold iPhone 5s with fingerprint scanner. The video above follows our roundup of the latest iPhone parody videos (and some additional ones below). Several more videos from Microsoft are also below:

Update: The videos have been removed. 

Update 2: Mirror of one of the ads replaced above

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plastic ▪ September 11, 2013

A small surprise yesterday during Apple’s introduction of the new iPhone 5c and iPhone 5s was the launch of new cases for the devices. The iPhone 5s gets a new leather case in six colors, and the 5c gets colourful silicone cases with small circular cutouts meant to show off the iPhone’s color underneath. The silicone 5c cases don’t seem to be getting the best response following yesterday’s unveiling, but the good news is there are already several reputable case manufacturers with cases available for both the iPhone 5c and 5s.

Screen Shot 2013-09-11 at 2.39.53 PMThe biggest complaint (apart from comparisons to crocs) seems to be lack of attention to detail, highlighted best in the image of the “iPhone” text to the right.  If Apple’s new cases won’t cut it, below we’ve put together a roundup of the best cases from around the web that are already available to order and coming soon for the launch of the device later this month.  expand full story

plastic ▪ September 1, 2013

iPhone5C1

As Apple’s September 10th iPhone event approaches, a few new photos claiming to show packaged “iPhone 5Cs” and accompanying materials have surfaced online. The first photo comes from website iApps.im, and it purports to show several “iPhone 5C” units in packaging. The “iPhone 5C” is what many are calling Apple’s upcoming lower-cost, plastic-backed iPhone. The packaging in these photos appears to line up with a purported packaging leak from earlier this year

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plastic ▪ August 28, 2013

Apple-Plastic-Job-listing

Leading up to the unveiling of a new lower-cost plastic ‘iPhone 5C’ expected at Apple’s September 10 event next month, Apple is looking to hire an “experienced plastics material engineer” to work on iPhones and iPads. The engineer would join Apple’s iPhone/iPad Materials team and must have “extensive experience in plastic material properties, part design and fabrication.” While we know the current iPhone and iPads do use some internal plastic parts, the job listing also makes mentions of aesthetic requirements as well as experience in “plastic materials and design for manufacturing in terms of geometry and cosmetic quality.” That could be a hint the position will involve more than just the design of internal plastic parts.

There have been a ton of unconfirmed leaks claiming to show the plastic lower cost iPhone’s colourful back casings, but we posted the first photos of the next gen full-sized iPad back in January showing the device will borrow its design aesthetic from the iPad mini. It would be a stretch to imagine Apple might be working on a lower-cost, plastic iPad, but it is something it prototyped early on. Apple is expected to unveil the new lower-cost plastic iPhone alongside the new iPhone 5S at its event next month. There have been some conflicting reports this morning regarding the iPads, but we’re still expecting new iPads to be announced a later event.

plastic ▪ August 25, 2013

Screen Shot 2013-08-25 at 11.24.28 AM

As Apple’s iPhone 5S event approaches, some new details about the new device’s internals are emerging. Clayton Morris has claimed on Twitter that the iPhone 5S’s A7 processor is “running at about 31% faster” than the iPhone 5’s A6 chip. The iPhone 5’s A6 chip is dual-core, and it seems like the iPhone 5S will also remain dual-core.

However, there could be a major differentiator: 64-bit. We’ve independently heard claims that some of the iPhone 5S internal prototypes include 64-bit processors.

It’s unclear if 64-bit will make the cut, but it’s been in testing. We’re told that the 64-bit processing will assist the A7 chip in making animations, transparencies, and other iOS 7 graphical effects appear much more smoothly than on existing iOS Devices…

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