Podcasting ▪ July 20

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A report from Clammr collected data on podcast listening habits shows that iOS dominates Android on mobile usage. Despite Android having a larger install base of smartphone devices than iOS, the iPhone is responsible for the vast majority of podcast listening. According to the study, 82% of smartphone podcasting listening takes place on an iPhone with the iTunes Store podcast directory being a significant reason for uptake.

In addition, despite the vast array of third-party podcast apps available for the iPhone, the report says that over three-quarters of users listen to podcasts on the iPhone with Apple’s built-in native Podcasts app.

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