Last week, we detailed the internal docs Apple uses to tell its employees how to sell the iPhone 4S, the new iPods and the new Cards app. Today a tipster added to the trove two more internal docs. iCloud and iOS 5 First looks. These are the cheat sheets that Apple employees use to sell customers these products. Both below:
MacRumors points us to AT&T’s new ‘Upgrader App’, that lets users pre-order the iPhone 4S directly from their iOS device (due out on the App Store later today). It lets you pre-order right from your handset starting Friday, October 7. Besides actually performing the evil deed of purchasing the darn thing, the app lets users know their upgrade eligibility and how much the iPhone 4S will cost them.
We’ll update when it goes live.
We’ve independently heard that Apple has plans to begin selling the next-generation iPhone on Friday, October 7th; the date first reported by TiPB. According to our sources, Apple has been weighing between launching the new iPhone on October 7th or October 14th, but with the product’s latest stages of pre-mass-production currently moving along nicely, Apple is presently shooting towards a launch on the 7th. On top of this, unlike with the iPad 2, Apple plans to offer pre-orders for the new iPhone.
Apple currently plans to begin pre-orders for their next-generation smartphone in the final days of September. The company has still not finalized the pre-order start date, but is debating between Thursday, September 29th and Friday, September 30th. The 30th seems more likely at this point according to one of our sources.
Pre-orders for the new iPhone starting in late September will also mean that Apple’s fall event will take place in September; which would seem to counter NewsCorp’s Kara Swisher’s combative insistence of an October iPhone 5 event. Additionally, the first week of October date for the new iPhone’s availability, fits nicely with our report about AT&T’s major early October changes: data throttling and a new insurance plan for $199 devices. This release date would also jive with John Paczkowski’s report about the iPhone 5 becoming available in October.
Apple is rumored to be producing two new iPhones for a fall debut; one as an upgrade to the iPhone 4 and one as a cheaper, possibly prepaid, addition to the Apple smartphone lineup. The ‘iPhone 5′, at least, will likely feature Apple’s dual-core A5 processor, an eight megapixel camera, and iOS 5. In addition, the new flagship phone is expected to feature new software such as a powerful voice-based navigation system and other goodies like panorama photography capabilities.
There has been mixed chatter about the device’s exterior design, with cases, which we first revealed, pointing to a thinner form factor. Others, though, have said the design will be largely similar to the current iPhone 4. As with any launch date report, we have to note that Apple is constantly shifting their launch plans. As we noted earlier, the launch date was already moved up a week in the company’s recent launch planning. We are reasonably confident, though, that as of today, Apple is planning to unleash their next iPhone on October 7th and offer pre-orders starting on September 29th or 30th. The date could and likely will change again, but we feel it is necessary to report the company’s current plan.