Apple TV graduates from hobby/accessory to product line ahead of major changes

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Apple appears to be putting its ducks in a row ahead of major Apple TV changes. Alongside last night’s changes to the Apple Online Store to promote Valentine’s Day specials, Apple added an entire Apple TV section.

The Apple TV is now promoted as a full product line alongside Macs, iPads, iPods, and iPhones. Previously, the Apple TV did not have its own section, and it was simply tucked away as an accessory in the dwindling iPod department.

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Not only does the Apple TV now have its own section, but it now has promoted and dedicated accessory, AppleCare, refurbished, and community question/answer sections.

Of course, the timing of the Apple TV’s “graduation” is interesting. Last week, we reported that Apple is working on a new version of the Apple TV set-top-box that will integrate new content (such as apps).

If Apple were to launch such a product in the near-future, it would make sense for it to have a dedicated, unhidden spot on Apple’s online store. And, based on what we’re hearing, the new Apple TV will certainly deserve to be called more than a “hobby.”

And we have some more information on why…

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Tim Cook admits that iMac launch should have been postponed to avoid delays for customers

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When asked about staggered product launches during the Q&A of Apple’s Q2 2013 earnings call today, Apple CEO Tim Cook admitted that he wished Apple would have postponed the launch of the new iMac until after the holiday season in order to avoid the significant delays that customers experienced in the initial months of launch:

I don’t spend a lot of time looking back… If we could run it over, i would have announced the iMac after the turn of the year… we felt our customers had to wait too long for that specific product… Where the iPad mini was in shortage in the December quarter, I would not have done that differently because we were able to get the product out to many customers that wanted it. In retrospect, I wish it [iMac] was after the turn of the year so customers would not have had to wait as long as they did.

When Apple first launched the all new, slimmed down iMac lineup leading up to the holidays in October of last year, Tim Cook quickly confirmed that Apple would run into some significant component constraints and delays for the product. The months following launch saw major delays with customers ordering the product having to wait weeks to receive their shipments and some models pushed back as far as December.

Jawbone launching return program for Jawbone Up: earn free refund and keep the band

Jawbone’s CEO Hosain Rahman has published a blog post stating his deepest regrets for some of the issues the Jawbone Up has been having. Users have experienced the band not holding a charge or bricking completely. To make up for the problems, Jawbone is launching a return program December 9th that will allow users to get a refund for the product and even keep it — no questions asked. That’s right, you’re getting the Jawbone Up for free if you’ve already purchased it. The refund program will be located here. Jawbone has also decided to halt sales of the band.

Last week, we reviewed the Jawbone Up — the fitness band we leaked the details for in September — and gave it a pretty positive score, since ours hadn’t broken. The band gave us great results when it came to tracking our daily steps and sleep patterns. But for the customers who bought the band and saw that it was breaking, it was far from worth the $99. Luckily, Jawbone was exchanging defective bands.

CEO Rahman cites the issues with the band were specific capacitors in the power system that wouldn’t let the Up hold a charge for long at all. Here’s to version 2.0!

We’ve embedded the post after the break:

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Apple plans to launch entirely new Mac this year?

Apple may be planning on unveiling an all new Mac that is “absolutely different from current products”, according to a rough translation from the sometimes reliable macotakara.jp. The site’s track record is less than perfect, however they did accurately predict the iPad 2′s march release.

The report seems to claim the product will be so different from current product lines that it will indeed be given a new name. Other than that, there aren’t many details offered up in terms of specs on the potential next-gen Mac (iOS/OS X hybrid?), but it may be one of the new products Apple is already rumoured to be working on.

It’s a possibility these are the ultra-thin air-like MacBooks we’ve been hearing are in the final stages of testing, or perhaps Apple is designing an all new product that will see a platform switch from Intel to ARM processors. And don’t forget the rackable, stackable Mac Pro and that iMac touch patent,below.
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