ProductRED Today

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Apple is lending its usual support to World AIDS Day, turning its store logos red and promoting (PRODUCT)RED items on its homepage (below). The company also notes its own role in fundraising for the charity, which works to eradicate AIDS within a generation.

When you buy (PRODUCT)RED merchandise, you’re supporting the fight for an AIDS-free generation. So far, over $320 million has been raised for the Global Fund — more than $100 million by Apple alone — to provide education and medical care to those most affected.

A number of special (RED) versions of Apple products are featured on the website as well …  expand full story

ProductRED November 27, 2014


ProductRED December 18, 2013

After three years without a substantial update and several months of teasing and promoting, Apple has finally announced that tomorrow it will begin selling the newly designed and more powerful Mac Pro it first showed off at WWDC back in June. (Full press release below.)

The road was certainly not rapid between update cycles with two years of nary a word on whether or not the Mac Pro line had any life left in it and a full year of teasing and promoting the 2013 model being released tomorrow. Let’s take a look at the Mac Pro saga that led to today’s debut… expand full story

ProductRED December 11, 2013

ProductRED November 22, 2013

The Charlie Rose Show has tweeted that Jony Ive and Marc Newson are interviewed on the show, which aired last night in some markets and is shown tonight in others.

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The two previously appeared in a five-minute video talking about the items they designed for tomorrow’s charity RED auction, which include special editions of the Mac Pro and Leica M camera, and an aluminum desk …  expand full story


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