Retailers w/ iBeacons have upper hand this holiday as shoppers embrace location-based offers

The latest stats from Swirl Networks, the company behind a number of beacon deployments at high-profile retailers, shows that shoppers in the US are embracing Bluetooth beacons and along with it Apple’s iBeacon framework for app developers sending location sensitive notifications to users. More specifically, data collected from the company’s beacon deployments in recent months shows that beacons are influencing the way we shop with more than half engaging with the feature and many redeeming beacon offers when making purchases.  Read more

Here’s why beacon networks are the way to go for retailers & app developers supporting iBeacon

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If you’re a retailer, you have two options when it comes to deploying Bluetooth beacons. You can deploy the hardware yourself and build an accompanying mobile app for the experience, or you can open the experience to existing apps that users already have on their device using a beacon network. Some retailers have decided they want to own the experience and have everything go through their own mobile app, but new data suggests that might not be the way to go. Read more

MCX’s CurrentC, the infamous Apple Pay competitor, says its already been hacked

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CurrentC, the much discussed infamous competitor to the Apple Pay mobile payments platform, has some more bad press coming its way. According to an email sent out this morning to its pilot program customers, the MCX service has already been hacked. According to the notice, “unauthorized third parties” obtained email address information for an unannounced number of users:

Thank you for your interest in CurrentC. You are receiving this message because you are either a participant in our pilot program or requested information about CurrentC. Within the last 36 hours, we learned that unauthorized third parties obtained the e-mail addresses of some of you. Based on investigations conducted by MCX security personnel, only these e-mail addresses were involved and no other information.

In an abundance of caution, we wanted to make you aware of this incident and urge you not to open links or attachments from unknown third parties. Also know that neither CurrentC nor Merchant Customer Exchange (MCX) will ever send you emails asking for your financial account, social security number or other personally identifiable information. So if you are ever asked for this information in an email, you can be confident it is not from us and you should not respond.

MCX is continuing to investigate this situation and will provide updates as necessary. We take the security of your information extremely seriously, apologize for any inconvenience and thank you for your support of CurrentC.

For those not following the MCX vs. Apple Pay saga, MCX powers a payments platform utilized by key retailers such as WalMart, CVS, and RiteAid. After initially supporting NFC-based payments via Apple Pay and Google Wallet, those aforementioned retailers shut down their industry standard NFC-based payment processing systems in favor of the CurrentC app from MCX.

MCX has since responded to this controversy on its website, and Apple CEO Tim Cook referred to the entire situation as a “skirmish.” Meanwhile, reports have indicated that retailers are playing along with MCX in order to avoid fines discussed in early contractual agreements. Nonetheless, Apple Pay has already amassed over a million activations, becoming the most ubiquitous mobile payments platform in just about a week.

MCX has confirmed that the email to customers is legitimate and said the following:

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