San Francisco March 5

Render: Martin Hajek (based on our reporting)

Render: Martin Hajek (based on our reporting)

Tucked away at the bottom of the WSJ’s report on the often-postponed iPad Pro was a single sentence that, if correct, suggests that Apple could announce the 12-inch MacBook Air as early as Monday. Update: it did.

While suppliers are gearing up to ship the new 12-inch MacBook Air in large quantities in the second quarter, Apple’s launch schedule remains unclear, the people said.

WWDC traditionally has been the end of Q2, so unless Apple plans another event specifically for the new model (not impossible but I’d think not), the most likely time to announce it would be during Monday’s Spring Forward event, expected to major on the Apple Watch. Since this is a new product, not an upgrade of a current product, Apple could use some ramping time between the announcement and the actual launch.

We’d caution however that supply chain sources, which is apparently the kind the WSJ is using, often guess early when it comes to shipping times.

We exclusively revealed details of the radical new MacBook back in January. Sources described a markedly thinner and lighter machine squeezing a 12-inch higher resolution screen into a casing narrower than the current 11-inch MacBook Air. The machine is also said to take a minimalist approach to ports–likely even just a single USB C port for both power and data–and to be available in iOS device colors as well as plain anodized aluminum. expand full story

San Francisco February 26

Apple has just invited several media outlets to a ‘Spring forward’ special event on Monday, March 9th. We’re sure to see a whole lot more of the Apple Watch at this event ahead of its April debut. The event will take place at the Yerba Buena Center in San Francisco.

expand full story

San Francisco February 11

Officials in three major cities have reported dramatic reductions in iPhone thefts since Apple introduced Activation Lock as part of iOS 7, preventing devices being re-activated without the original owner’s iCloud login. Reuters reports that the number of reported iPhone thefts has fallen year-on-year by 25% in New York, 40% in San Francisco and 50% in London …  expand full story


San Francisco January 28

San Francisco November 19, 2014

San Francisco September 19, 2014


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