Sapphire ▪ April 21

If you’re still having trouble deciding between the Apple Watch and Apple Watch Sport, there’s a new video that may make it a bit easier. Not too long ago, a video was released that tested the scratch resistance of the Apple Watch’s sapphire glass panel, but today the Ion-X glass found on the Sport model gets put through the same treatment. Will it hold up against the torture?

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Sapphire ▪ February 6

Sapphire ▪ February 2


Following the October surprise bankruptcy filed by GT Advanced Technologies—a key sapphire supplier for the iPhone—Apple today announced plans to invest $2 billion over the next 30 years in the failed plant. The Mesa, Arizona-located plant will become the central command center for its various data centers around the globe.

“We’re proud to continue investing in the U.S. with a new data center in Arizona, which will serve as a command center for our global networks,” Kristin Huguet, a spokeswoman for Cupertino, California-based Apple, wrote in an e-mailed statement on Monday. “This multibillion-dollar project is one of the largest investments we’ve ever made.”

Shortly after the bankruptcy announcement from GT Advanced Technologies, Apple described the decision as surprising while adding that the company would focus on job preservation. expand full story

Sapphire ▪ January 6


Apple is finishing up work on the Apple Watch’s software, and sources familiar with the product’s development say that the device is currently on track to ship in the United States by the end of March. Apple previously said that the wearable product will ship in “early 2015,” while Senior Vice President of Retail Angela Ahrendts got a bit more specific by telling employees that the launch will occur in the “spring,” after the Chinese New Year…

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Sapphire ▪ December 15, 2014

Sapphire ▪ December 11, 2014

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