Apple to open local, mobile-focused stores in India to promote entry-level products
Apple is planning to change up retail in India in a big—and small—way, according to a report by The Economic Times. According to the Times, Apple plans to open a collection of small, iOS-centric stores. The stores will be setup by local distribution partners, not by first-party retail staff. While the main focus of these locations will be on mobile devices, Apple’s other offerings will also be represented to some degree in each store.
In fact, the focus of these stores will not even be Apple’s latest devices, according to the report. Instead, these local shops will focus on the less-expensive models that Apple offers, including the iPad 2 and iPhone 4s. Macs and other products in these smaller stores will also be lower-priced models. The goal of the local establishments seems to be to place Apple’s most affordable products as close as possible potential customers—a neccessary move if Apple is to continue gaining ground in the country.
