TAG Heuer exec changes tune on Apple Watch, says he’ll likely wear one, even while gearing up to challenge it

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TAG Heuer executive Jean-Claude Biver may have dismissed the Apple Watch just a few short months ago (as Apple was poaching members of the company’s leadership for the project), but it seems he has recently had a change of heart. In an interview with Bloomberg, Biver called the upcoming gadget “a fantastic product, an incredible achievement” and said he’ll likely wear one.

At the same time, however, Biver acknowledges that his company plans to partner with Silicon Valley to create its own entries to the smartwatch market. Because Switzerland doesn’t have the technological prowess needed to produce such a device, it will need to rely on external partners for some parts of its design.

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